# Rich Sandwich-Flavored Whiskeys Elvis Whiskey Launches the New 'Midnight Snack' Flavored Whiskey By Kanesa D | Published 2023-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elvis-whiskey References: [bevnet](https://www.bevnet.com/spirits/2023/elvis-whiskey-debuts-new-midnight-snack-flavored-whiskey) & [elviswhiskey](https://elviswhiskey.com/)  Elvis Whiskey has launched a new butter, banana, and bacon-flavored whiskey called 'Midnight [Snack](https://www.trendhunter.com/trends/snack-buddies).' 'Midnight Snack' contains a delectable mixture of sweet and savory to mimic Elvis' style and music perfectly. The alcohol is said to taste like the favorite midnight snack of the jazz singer himself – a peanut butter, banana, butter, and bacon sandwich. Consumers can enjoy 'Midnight Snack' as a straight pour, over rocks, or in a cocktail like the 'Midnight Snack Old Fashioned.' The alcohol is bottled at 70-proof and joins Elvis Whiskey's previous 'Tiger Man' and 'The King' Tennessee Straight Whiskeys. “To sip, or shoot-flavored whiskeys are continuing to grow in popularity, with flavored whiskey growing +19% and peanut butter flavored whiskey growing +200% in the United States, leaving our team especially excited to introduce ‘Midnight Snack’ to our growing portfolio of Elvis-inspired whiskeys," said [Grain & Barrel](https://www.trendhunter.com/trends/chicken-cock-whiskey) Founder Matti Anttila. Image Credit: Elvis Whiskey ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Whiskey:** There is a growing trend for flavored whiskeys, presenting an opportunity for further innovation in unique and niche flavor combinations - **Celebrity-inspired Alcohol:** Celebrity-endorsed, themed or inspired alcohols are becoming more common, presenting an opportunity for collaborations and unique product offerings - **Sweet and Savory Combination:** Combining sweet and savory flavors in alcoholic beverages like whiskey is an innovative trend, opening up opportunities for experimentation and unique flavor profiles ### Who This Affects Most - **Alcohol Industry:** The alcohol industry, particularly whiskey brands, can expand their product lines and appeal to a wider range of consumers by experimenting with unique and niche flavors - **Food and Beverage Industry:** The food and beverage industry can explore collaborations with alcohol brands to create unique and exclusive flavor combinations, creating new products and customer experiences - **Entertainment Industry:** The entertainment industry can partner with alcohol brands to create celebrity-inspired or themed beverages, as part of merchandise lines or promotions ## Related on Trend Hunter - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Cocktail-Flavored Meat Snacks](https://www.trendhunter.com/trends/old-fashioned-meat-stick.md)