# Rock Legend Liquors You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink By Megan Facciuolo | Published 2014-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elvis-presley-vodka References: [stupidDOPE](http://stupidDOPE.com/2014/03/21/three-olives-elvis-presley-coconut-water-flavored-vodka/) & [threeolives](http://www.threeolives.com/all-flavors/) Premium vodka brand 'Three Olives' is known for its outlandish [food-flavored alcohol](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka), but this time they are trying to capture the flavor of a music icon in its Elvis Presley Vodka. The vodka, titled 'Elvis Presley - Coconut Water Flavored Vodka,' encapsulates Elvis and his favorite destination, Hawaii. He shot many films and shows on the Islands of Hawaii, so the Three Olives team came up with [three tropical drink recipes](https://www.trendhunter.com/trends/four-loko-hawaii) to coincide with the liquor. One trademarked drink is 'The Elvis,' which is 2 parts Elvis Presley Vodka, 2 parts pineapple juice, a splash of soda and is garnished with a pineapple in a rocks glass. The flavor will join the company's 22 other flavors this month and is sure to get you 'All Shook Up.' ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 7% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Outlandish Flavored Alcohol:** The trend of outlandish flavored alcohol presents a disruptive innovation opportunity for companies to create unique and attention-grabbing liquor options. - **Music-inspired Alcohol:** The trend of music-inspired alcohol offers a disruptive innovation opportunity for brands to tap into the nostalgia and fanbase of iconic musicians, creating unique and collectible liquor options. - **Destination-inspired Drink Recipes:** The trend of destination-inspired drink recipes provides a disruptive innovation opportunity for mixologists and beverage brands to create unique and immersive drinking experiences that transport consumers to specific locations through taste and presentation. ### Industries Being Reshaped - **Premium Alcohol:** The premium alcohol industry can capitalize on the trend of outlandish flavored alcohol by creating new and bold liquor options that cater to adventurous consumers looking for unique drinking experiences. - **Music Merchandise:** The music merchandise industry can seize the trend of music-inspired alcohol by partnering with artists and creating limited-edition alcohol products that appeal to fans, offering a new revenue stream and expanding brand reach. - **Beverage Mixology:** The beverage mixology industry can leverage the trend of destination-inspired drink recipes by developing innovative drink recipes and techniques that transport consumers to different places, enhancing their drinking experiences and attracting new customers. ## Related on Trend Hunter - [Rich Sandwich-Flavored Whiskeys](https://www.trendhunter.com/trends/elvis-whiskey.md) - [Blue Hawaiian Cocktails](https://www.trendhunter.com/trends/blue-hawaiian-cocktail.md) - [Rock Band-Themed Spirits](https://www.trendhunter.com/trends/kiss.md) - [Flavorful Homegrown Cocktail Vendors](https://www.trendhunter.com/trends/country-luau.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Southern Heritage-Inspired Whiskeys](https://www.trendhunter.com/trends/dixie-vodka.md) - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Song-Themed Canned Cocktails](https://www.trendhunter.com/trends/club-kokomo.md) - [Americana Cuisine Liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake.md)