# Confidence-Promoting Eyewear Lines Elton John Has Partnered with Walmart in an Eyewear Venture By Francesca Mercurio | Published 2021-11-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elton-john References: [wwd](https://wwd.com/fashion-news/fashion-scoops/elton-john-sams-club-walmart-first-eyewear-collection-1234987099/) British superstar [Elton](https://www.trendhunter.com/trends/goodbye-yellow-brick-road) John has teamed up with Sam's Club and [Walmart](https://www.trendhunter.com/trends/affordable-contact-lenses) in an all-new eyewear collection. Inspired by the artist's iconic style and legendary career, the new collection offers an array of brightly-colored and funky lenses. From 'Rocketman' to 'A-List' to 'Progidy,' each frame is named after one of Elton John's many chart-topping songs and career accomplishments. The line is made up of four separate collections - The Foundations, the Formative Years, the Working Musician, and the Master Collection. Each collection celebrates a specific time in John's career and boasts a particular aesthetic. John explains that his eyewear collection "celebrates confidence, self-expression, and authenticity." The artist hopes this line helps individuals build confidence and see themselves through a positive lens. The Elton John Eyewear Line is now available on Sam's Club and Walmart. Image Credit: Sam's Club ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Eyewear:** Creating eyewear lines featuring iconic celebrities can bring a fresh perspective to the market and capture fans’ attention. - **Personalized Eyewear:** Developing eyewear collections that reflect specific moments in an artist’s life, or even in customers’ lives, can make wearers feel more connected to the product and encourage repeat purchases. - **Confidence-boosting Eyewear:** Creating eyewear collections that promote positive self-image can draw in customers who value self-expression and individuality. ### Industries Being Reshaped - **Retail:** Retailers can partner with celebrities to create exclusive eyewear lines that can be sold in-store and online, potentially drawing in new customers. - **Eyewear Manufacturing:** Eyewear manufacturers can differentiate themselves by creating unique and personalized collections, offering consumers a wider variety of options. - **Fashion Industry:** Collaborating with artists and celebrities to design eyewear lines can boost a fashion brand’s image and create new opportunities for revenue streams. ## Related on Trend Hunter - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Celebrity-Based Candle Collectibles](https://www.trendhunter.com/trends/celebritybased-candle-collectible.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md)