# iPod Activism Sir Elton John and Laban Roomes Release Swarovski MP3 Players for AIDS Research By Going Like Sixty | Published 2009-02-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elton-john-and-laban-roomes-bling-ipods References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2009/01/sir-elton-john-laban-roomes-bring-us.html) & [goldgenie](http://goldgenie.com/) Sir Elton John and Laban Roomes of Goldgenie have collaborated to add [Swarovski](https://www.trendhunter.com/trends/swarovski-x-loop) crystals to their series of limited-edition iPods (100 in each color). These 8 GB or 16 GB players will be sold to raise awareness and funds for the [Elton John AIDS Foundation](https://www.trendhunter.com/trends/hiv-care-innovation). The color variations are black, blue, green, orange, pink, purple, red, silver, and yellow, and are available from [Selfridges](https://www.trendhunter.com/trends/celebritybased-candle-collectible) or directly from Goldgenie Laboratories. As an extra, Goldgenie will add “Rocket Man: The Definitive Hits CD” with every order. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Fundraising Products:** Companies collaborating with non-profits to release exclusive products that raise awareness and funds for charitable causes. - **Luxury Technology Accessories:** Personal technology accessories designed with luxury materials such as Swarovski crystals and fine metals to appeal to high-end markets. - **Music Merchandise Collaborations:** Musicians partnering with companies to create limited edition products such as iPods or vinyl records featuring exclusive content or designs. ### Sectors Adopting This - **Non-profit:** Non-profit organizations partnering with companies to leverage exclusive products that can help raise awareness and funds for their missions. - **Consumer Electronics:** Companies looking to expand into high-end markets with personalized and unique accessories specifically for personal technology. - **Music Industry:** Musicians partnering with companies for product collaborations that blend the worlds of music and technology to create entirely new product categories. ## Related on Trend Hunter - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md) - [Celebrity-Based Candle Collectibles](https://www.trendhunter.com/trends/celebritybased-candle-collectible.md) - [Nostalgic Music-Inspired Mirrors](https://www.trendhunter.com/trends/imirror.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [Crystal-Embellished Earwear](https://www.trendhunter.com/trends/swarovski-x-loop.md) - [Honeycomb Paper Charitable Designs](https://www.trendhunter.com/trends/red-nose.md)