# Custom Skincare Subscriptions ELSI Beauty's Solutions Specifically Care for the Microbiome By Laura McQuarrie | Published 2019-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elsi-beauty References: [prnewswire](https://www.prnewswire.com/news-releases/sekhmet-ventures-partners-with-elsi-beauty-to-help-launch-personalized-product-platform-for-sensitive-skin-300942659.html) & [elsibeauty](https://elsibeauty.com/) Earlier this year, ELSI Beauty debuted the three-ingredient Let's Start Over Super Moisturizing Serum as a "sensitive skin hero" and now it is venturing into [personalized skincare](https://www.trendhunter.com/trends/beautyboostr), with a specific focus on providing ultra-gentle solutions that support sensitive skin and the microbiome. As part of its personalized product platform, ELSI Beauty will be collecting data to form skin profiles for customers that account for hormonal changes and environmental factors. This data will be used to assemble tailored subscription boxes filled with products like targeted moisturizers and cleansers to better support users' individual needs. As it is, ELSI Beauty sees that a large portion of people—specifically those with sensitive skin—are currently underserved and believes that the future of skincare will be science-based. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Skincare Subscriptions:** Opportunity to collect customer data for customized skincare subscription boxes. - **Microbiome-focused Skincare:** Opportunity to develop skincare products that support the skin's microbiome for better overall skin health. - **Science-based Skincare:** Opportunity to develop skincare products backed by scientific research and data analysis. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity to disrupt the beauty industry by offering personalized and science-based skincare solutions. - **Data Collection and Analysis:** Opportunity to disrupt the data industry by collecting and analyzing customer data to create tailored skincare solutions. - **Health and Wellness:** Opportunity to disrupt the health and wellness industry by developing skincare products that support the skin's microbiome for better overall health. ## Related on Trend Hunter - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Tailored Skin Care Recommendations](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [Sensitive Skin-Targeted Beauty Ranges](https://www.trendhunter.com/trends/dermablend-professional.md) - [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md)