# Chic LEGO Coifs ‘Mindplay: Bricks on Me' by Elroy Klee Turns Toys into Voguish Hair By Kevin Young | Published 2012-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elroy-klee References: [designboom](http://www.designboom.com/weblog/cat/30/view/20723/mindplay-bricks-on-me-by-elroy-klee.html) & [elroyklee](http://elroyklee.com/Mindplay-bricks-on-me) These savvy pixelated hairstyles created by [Holland](https://www.trendhunter.com/trends/blend-bar)-based design studio Elroy Klee use [LEGO](https://www.trendhunter.com/trends/daft-punk-lego-helmets) pieces to assemble fashionable wigs. Titled ‘Mindplay: Bricks on Me,’ these building blocks, in the colors of black, blonde and red, take the forms of the afro, short crop and blonde layers. The photo shoot was completed as a project for an advertisement campaign. The custom-made wigs were constructed in portions before carefully fitted onto the models’ heads, where they required extreme balance on the models' part. No more split ends with these wigs, nor the need for hairspray and anti-frizz products; however, one does have to worry about knocking into things. Mindplay: Bricks on Me by Elroy Klee takes beauty to the next level, using toys as its main tool. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/30/view/20723/mindplay-bricks-on-me-by-elroy-klee.htmlclass=FourteenG), [elroyklee](http://elroyklee.com/Mindplay-bricks-on-meclass=FourteenG) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Pixelated Hairstyles:** Using LEGO pieces to create fashionable wigs presents an opportunity for disruptive innovation in the beauty industry. - **Custom-made Wigs:** Constructing wigs in portions and fitting them onto models' heads showcases the potential for disruptive innovation in the wig-making industry. - **Toy-based Fashion:** Using toys as a main tool to create voguish hair demonstrates the potential for disruptive innovation at the intersection of fashion and play. ### Sectors Adopting This - **Beauty Industry:** The use of LEGO pieces in creating fashionable wigs presents disruptive innovation opportunities to enhance hair styling and replace traditional hair products. - **Wig-making Industry:** The construction of custom-made wigs using LEGO pieces suggests disruptive innovation opportunities for improved wig design and production processes. - **Fashion Industry:** The incorporation of toys into hairstyling showcases disruptive innovation opportunities for playful and unique fashion concepts. ## Related on Trend Hunter - [Building Block Musician Sets](https://www.trendhunter.com/trends/daft-punk-lego-helmets.md) - [Reimagined Puzzled Artful Paintings](https://www.trendhunter.com/trends/portrait-of-a-woman-in-a-hat.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [LEGO-Style Skincare Designs](https://www.trendhunter.com/trends/humanrace-5.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Reflective Kaleidoscope-Inspired Puzzles](https://www.trendhunter.com/trends/kalegoidoscope.md) - [Reimagined Toy Block Designs](https://www.trendhunter.com/trends/lego-lofi-girl.md)