# Plus-Size Conusmer E-Retailers The Online Retailer Eloquii Changing Plus-Size Clothing By Jennifer Paul | Published 2014-03-19 | Updated 2014-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eloquii References: [huffingtonpost](http://www.huffingtonpost.com/2014/03/19/eloquii-plus-size-shopping_n_4988799.html?&ncid=tweetlnkushpmg00000035) & [eloquii](http://www.eloquii.com/) Plus-size shopping isn’t always easy to do and the lack of fashionable retailers can make it much more difficult, but Eloquii is answering the plus-size retailer problems. Plus-size models have become increasing popular in advertising and magazine covers. E-retailer Eloquii is offering plus-size clothing in sizes 14-24. The goal of the site has changed to attract a trendier audience. “We want her to know that she can wear every trend, as long as its cut for her specific body and proportions.” Eloquii is aiming to show women that it doesn’t matter what size you are, you can still wear those items of clothing that are popular each season. There is no limit to what can be worn by any woman, regardless of their shape or size and it no surprise that the best-selling item on the Eloquii website is a cropped sweater. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion for Plus-size Women:** Disruptive innovation opportunity in offering trendy plus-size clothing online. - **Body Positive Movement:** Disruptive innovation opportunity in promoting body positivity through fashion. - **Diversity and Inclusion in Marketing:** Disruptive innovation opportunity in using models of all sizes in advertising campaigns. ### Sectors Adopting This - **E-commerce:** Disruptive innovation opportunity in targeting plus-size consumers online with fashionable clothing. - **Fashion and Apparel:** Disruptive innovation opportunity in designing trendy clothing for plus-size women. - **Advertising and Marketing:** Disruptive innovation opportunity in promoting diversity and body positivity through marketing campaigns. ## Related on Trend Hunter - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Omnichannel Retail Initiatives](https://www.trendhunter.com/trends/j-jill.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md)