# Sustainably Crafted Carton Packaging The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly By Michael Hemsworth | Published 2020-06-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/elopak-purepak-imagine References: [foodbev](https://www.foodbev.com/news/elopak-unveils-new-pure-pak-imagine-beverage-carton/) & [elopak](https://www.elopak.com) The [Elopak](https://www.trendhunter.com/trends/elopak-paperboard) Pure-Pak Imagine beverage carton has been unveiled by the packaging brand as its latest creation that will provide brands with a more eco-friendly way to package their products. The carton is free from the familiar plastic screw cap that is often found on carton-style packaging today and is crafted exclusively with paperboard that has been sustainably source. The packaging is also [fully recyclable](https://www.trendhunter.com/trends/secure-flip-sports-cap) in order to keep it in the system for longer periods instead of only being used once. Chief Marketing Officer Patrick Verhelst spoke on the new Elopak Pure-Pak Imagine beverage carton saying, "The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach. With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Carton Packaging:** There is an opportunity for companies to innovate in the creation of eco-friendly packaging by eliminating plastic components and using sustainably-sourced materials. - **Circular Economy Packaging:** The Elopak Pure-Pak Imagine provides an example for the creation of fully recyclable packaging that is kept in the system for longer periods, creating a circular economy approach to product packaging for brands. - **Simple Packaging:** By eliminating plastic screw caps, there is an opportunity to create more simple and easy-to-use packaging for consumers that utilizes natural renewable materials. ### Where This Applies - **Packaging:** There is an opportunity for companies in the packaging industry to create sustainable and eco-friendly packaging options for various products, such as beverages and food. - **Beverage:** The beverage industry can take advantage of sustainable packaging options, such as the Elopak Pure-Pak Imagine carton, to appeal to environmentally-conscious consumers and differentiate their products from competitors. - **Sustainability:** Companies in various industries can prioritize sustainable packaging as part of their overall sustainability efforts and reduce their environmental impact while appealing to consumers who value eco-friendliness. ## Related on Trend Hunter - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Tethered Carton Caps](https://www.trendhunter.com/trends/twistflip.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Fiber Milk Carton Caps](https://www.trendhunter.com/trends/fiberbased-milk-cap.md) - [Aluminum-Free Juice Packaging](https://www.trendhunter.com/trends/signature-evo.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md)