# Sustainable Lightweight Juice Packaging The New Elopak Pure-Pak Cartons are 100% Recyclable By Michael Hemsworth | Published 2018-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/elopak-purepak-cartons References: [foodbev](https://www.foodbev.com/news/elopak-launches-100-recyclable-natural-brown-board-carton-line/) & [elopak](http://www.elopak.com) The [Elopak](https://www.trendhunter.com/trends/elopak-paperboard) Pure-Pak cartons are a new line of packaging solutions from the Norway-based company that are characterized as being an eco-friendly option for brands to utilize. Coming in several size options and featuring an [aseptic design, the cartons](https://www.trendhunter.com/trends/sig-aluminumfree-full-barrier-solution) are [100% recyclable](https://www.trendhunter.com/trends/sdpack-carbonlite) and feature a nature brown color thanks to the elimination of an exterior white layer. This helps to enhance the sustainable nature of the packaging, while also helping them appear more rustic for consumers to appreciate when making a purchase. The Elopak Pure-Pak cartons address the shift towards sustainability, authenticity and natural aesthetics in the consumer packaged goods market amongst a rising number of consumers. The cartons are likely to start being picked up by companies in the near future and make their grocery store debut soon. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity for companies to develop innovative packaging solutions that are environmentally friendly and recyclable. - **Authenticity in Consumer Packaged Goods:** Opportunity for brands to focus on transparency, natural aesthetics, and sustainable materials to appeal to consumer preferences. - **Rise of Eco-friendly Products:** Opportunity for businesses to tap into the growing demand for eco-friendly products by offering sustainable packaging options. ### Where This Applies - **Packaging Industry:** Opportunity for packaging companies to develop and manufacture sustainable packaging solutions that meet consumer demands. - **Consumer Packaged Goods Industry:** Opportunity for CPG brands to align their packaging strategies with sustainability and authenticity trends to attract environmentally-conscious consumers. - **Retail Industry:** Opportunity for retailers to stock and promote products packaged in eco-friendly materials in response to increasing consumer demand for sustainable options. ## Related on Trend Hunter - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Aluminum-Free Juice Packaging](https://www.trendhunter.com/trends/signature-evo.md) - [Recyclable Cereal Packaging Cups](https://www.trendhunter.com/trends/greiner-k3-r100.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Recyclable Oat Packaging](https://www.trendhunter.com/trends/mornflake.md)