# Sneakerhead Testimonials ELNA for Nike Israel Ad Explains Trials of Owning Hot Shoes By Christina Butty | Published 2009-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/elna-for-nike-israel-commercial References: [hypebeast](http://hypebeast.com/2009/08/elna-for-nike-israel-commercial/) Some people have sneakers in their soul and ELNA is clearly one of them. The ELNA commercial for [Nike](https://www.trendhunter.com/trends/awaken-your-madness) Israel gives testimonials about some of the difficulties that [sneakerheads](https://www.trendhunter.com/trends/nike-snkrs-reserve) have faced over the years, including being robbed for their shoes. While ELNA’s commercial for Nike Israel is about sneakers, everyone who loves shoes can certainly relate. If you recall, even Carrie Bradshaw in "Sex and the City" was robbed for her Manolos. Oh, the struggles of having nice things! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 16% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sneakerhead Culture:** Exploring the growing trend of sneaker enthusiasts and the unique challenges they face in their pursuit of rare and exclusive shoes. - **Brand Loyalty in Fashion:** Examining the devotion and loyalty of consumers towards specific fashion brands, such as Nike, and how it influences their purchasing decisions. - **Streetwear Fashion:** Analyzing the rise of streetwear fashion and its impact on mainstream culture and fashion industry. ### Sectors Adopting This - **Footwear Industry:** Identifying opportunities for innovative designs, materials, and technologies to enhance the performance, comfort, and style of sneakers. - **Fashion Retail:** Exploring creative marketing strategies, collaborations, and limited-edition releases to cater to the demands of sneaker enthusiasts and build brand loyalty. - **Security and Anti-theft Solutions:** Developing innovative security measures and anti-theft solutions to protect valuable sneakers and address the challenges faced by sneakerheads. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Grandma-Inspired Sneaker Releases](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md)