# Reimagined Red Monsters Medicom Designed an Elmo Toy That Transforms the Character into a Bear By Riley von Niessen | Published 2016-07-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/elmo-toy References: [hypebeast](http://hypebeast.com/2016/7/medicom-toy-bearbrick-elmo) & [medicomtoy](http://www.medicomtoy.tv/blog/?p=32952) [Medicom's](https://www.trendhunter.com/trends/blazeradorned-bear-figure) 'BE@RBRICK' collectibles are one of the most iconic creations from the company -- with it now using the model to create an [Elmo](https://www.trendhunter.com/trends/tickle-me-elmo) toy that takes on a much different appearance from the original. The furry red monster that was a star on the ever-popular [educational children's show 'Sesame Street'](https://www.trendhunter.com/trends/reebok-x-sesame-street) was given a pair of teddy bear ears and a solid structure that's not usually seen. The normally fluffy figure's face is true to the character's original however, with a pair of wide eyes placed closely together, a round orange nose and a gaping toothless smile painted on. The monster's fur is depicted with squiggles on its surface and its soft look is modeled by a pudgy belly that sticks out. Medicom's BE@RBRICK Elmo toy collectibles are available for a limited time only and can be ordered online. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Collectible Toy Transformations:** Opportunity to create unique collectible toys by transforming popular characters into different forms. - **Character Collaboration:** Opportunity to collaborate with different brands and transform their characters into collectible toys. - **Limited Edition Collectibles:** Opportunity to create limited edition collectible toys that appeal to collectors and enthusiasts. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity: Introducing new collectible toy lines that transform popular characters into unique forms. - **Entertainment Merchandise:** Disruptive innovation opportunity: Collaborating with brands to create exclusive collectible toys that appeal to fans and collectors. - **E-commerce:** Disruptive innovation opportunity: Offering limited edition collectible toys online, catering to the growing demand for unique and exclusive merchandise. ## Related on Trend Hunter - [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Collectible Character Sets](https://www.trendhunter.com/trends/arr-x-kaws-sesame-street.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Pop Culture Vinyl Toys](https://www.trendhunter.com/trends/berbrick-vecna.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md)