# Plant-Based Soft Serve Mixes Elmhurst Creamery Dairy-Free Oat Milk Ice Cream Mix is Customizable By Laura McQuarrie | Published 2020-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elmhurst-ice-cream-mix References: [businesswire](https://www.businesswire.com/news/home/20200916005218/en) & [elmhurst1925](https://elmhurst1925.com/pages/ice-cream-pp) [Elmhurst](https://www.trendhunter.com/trends/elmhurst-dairy-free-sour-cream) 1925 is introducing Elmhurst Creamery New Fashioned Soft-Serve Ice Cream Mix as a simple way for people to make [plant-based soft serve at home](https://www.trendhunter.com/trends/soft-frozen-desserts). The dairy-free mixes are made with Elmhurst Oat Milk—which combines just three simple ingredients: water, oats and salt—and Heba Mahmoud, VP of Marketing at Elmhurst, describes it as "nostalgic, old fashioned ice cream with a new fashioned dairy-free, vegan twist." The New Fashioned Soft-Serve Ice Cream Mix in Vanilla or Chocolate can be stored in the fridge, shaken, then poured into a home ice cream maker to create a simple, dairy-free frozen treat. Naturally, there's plenty of customizations that can be made to these base mixes by adding everything from fresh fruit or chocolate chips, cookie chunks or granola. Image Credit: Elmhurst 1925 ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Soft Serve:** Disruptive Innovation Opportunity: Develop new flavors and toppings for plant-based soft serve to cater to the growing demand for dairy-free options. - **DIY Ice Cream Mixes:** Disruptive Innovation Opportunity: Create customizable ice cream mixes that can be easily made at home, providing convenience and control over ingredients. - **Oat Milk Products:** Disruptive Innovation Opportunity: Explore novel uses for oat milk in different food products to meet the increasing demand for plant-based and dairy-free alternatives. ### Sectors Adopting This - **Food and Beverage:** Disruptive Innovation Opportunity: Develop innovative plant-based food and beverage products to cater to the growing consumer interest in sustainability and health. - **Home Appliance:** Disruptive Innovation Opportunity: Design user-friendly and efficient home ice cream makers that enable consumers to easily create their own customized frozen treats. - **Food Packaging:** Disruptive Innovation Opportunity: Develop eco-friendly and sustainable packaging solutions for DIY ice cream mixes and other food products to reduce waste and environmental impact. ## Related on Trend Hunter - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md) - [Vegan Banana Soft Serves](https://www.trendhunter.com/trends/chocolate-banana-nondairy-soft-serve.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md) - [Pint-Sized Ice Cream Mixes](https://www.trendhunter.com/trends/true-scoops-ice-cream-mixes.md) - [Oat-Based Sour Creams](https://www.trendhunter.com/trends/elmhurst-dairy-free-sour-cream.md)