# Traditional Plant-Based Holiday Drinks These Elmhurst 1925 Products are Arriving for the Holidays By Michael Hemsworth | Published 2021-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/elmhurst-1925-products References: [foodbev](https://www.foodbev.com/news/elmhurst-1925-unveils-oatnog-and-new-plant-based-seasonal-creamers/) & [elmhurst1925](https://elmhurst1925.com) These [Elmhurst 1925](https://www.trendhunter.com/trends/cashew-creamers) products are being launched by the plant-based beverage brand to provide consumers with an alternative way to enjoy some of the best flavors of the season this year. The products include the returning [Pumpkin Spice creamer](https://www.trendhunter.com/trends/pumpkin-spice-beverage1) alongside the new [Caramel Macchiato flavor](https://www.trendhunter.com/trends/alpro-barista-caramel), which both contain one-gram of sugar per serving with less than 20-calories. The all-new OatNog drink will provide consumers with a plant-based way to enjoy the flavor of egg nog that contains six ingredients like cashew milk, oat milk and a blend of warming spices. Senior Director of Brand Marketing at Elmhurst Heba Mahmoud spoke on the new Elmhurst 1925 products saying, "Our OatNog and seasonal creamers are flavour-packed, never-diluted, plant-based options with minimal sugar that are guaranteed to create a delicious and creamy treat every time. Even the most passionate dairy lovers are shocked by how indulgent and delectable these products are, all while remaining plant-based and dairy-free." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 70% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Holiday Drinks:** As consumers become more health-conscious, creating plant-based holiday drinks can be a disruptive innovation opportunity for brands to offer healthier options and meet customer demands. - **Low-sugar Beverages:** As consumers look for healthier beverage options, low-sugar drinks can be a disruptive innovation opportunity for brands to create new products that appeal to a broader audience and align with current health trends. - **Alternative Eggnog:** As plant-based and dairy-free diets become more popular, creating alternative eggnog using cashew or oat milk can be a disruptive innovation opportunity for brands to offer a unique twist on a classic holiday drink that meets dietary restrictions. ### Who This Affects Most - **Plant-based Beverages:** The plant-based beverage industry can benefit from creating new holiday drinks that cater to health-conscious customers looking for alternative, low-sugar options. - **Low-calorie Foods:** The low-calorie food industry can benefit from creating new plant-based, low-sugar holiday drinks that appeal to health-conscious consumers looking to maintain their health goals during the holiday season. - **Alternative Dairy Products:** The alternative dairy industry can benefit from creating new plant-based eggnog products that cater to consumers with dietary restrictions, while still offering the traditional flavors of the holiday season. ## Related on Trend Hunter - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Spiced Apple Pie Creamers](https://www.trendhunter.com/trends/elmhurst.md) - [Festive Holiday-Themed Creamers](https://www.trendhunter.com/trends/winter-collection.md) - [Seasonal Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/califia-farms-2024-seasonal-range.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Low-Sugar Seasonal Creamers](https://www.trendhunter.com/trends/caramel-apple-crumble-oat-creamer.md) - [Minimal-Ingredient Holiday Beverages](https://www.trendhunter.com/trends/holiday-nog.md) - [Pumpkin Spice Plant-Based Creamers](https://www.trendhunter.com/trends/pumpkin-spice-plantbased-creamer.md)