# Simplified Millennial-Friendly Insurance Elma Offers Personalized, Simple and Digital Support By Jana Pijak | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elma References: [elmare](https://elma.care/) Elma is a [healthcare benefits provider](https://www.trendhunter.com/trends/benefits-program) that takes the hassle out of finding the right insurance provider and simplifies an often daunting process. Addressing the insurance industry's need for more comprehensive and accessible plans, the Spain based platform offers flexible coverage for both individuals and employers and is accessible via a convenient [mobile app](https://www.trendhunter.com/trends/elqi). The app conveniently connects users to medical experts -- connecting to a doctor in just 2 clicks, with the ability to "review your history, check your prescription online and book an appointment at a medical center." Additionally, users are given access to their own team of doctors digitally, with communication kept open 24 hours a day. Making insurance more simple, personalized and accessible via mobile, Elma is marketed to a new generation and will appeal to [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) seeking affordable coverage that is easy to customize. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Simplified Insurance:** Elma's personalized and digital support simplifies the insurance process. - **Comprehensive Coverage:** Elma offers flexible plans for individuals and employers, addressing the need for more comprehensive options. - **Mobile Insurance Apps:** Elma's mobile app provides convenient access to medical experts and allows users to manage their insurance digitally. ### Where This Applies - **Healthcare Benefits:** Elma disrupts the healthcare benefits industry by providing simplified and personalized insurance solutions. - **Insurance Providers:** Elma's comprehensive and accessible plans challenge traditional insurance providers. - **Mobile App Development:** Elma's mobile app showcases the opportunity for innovation in the development of insurance-related mobile applications. ## Related on Trend Hunter - [Digital Travel Companions](https://www.trendhunter.com/trends/allianz-partners.md) - [Menopause Health Plans](https://www.trendhunter.com/trends/menopause-health-plan.md) - [Comparative Healthcare Services](https://www.trendhunter.com/trends/digital-healthcare-company.md) - [Digital Benefits Onboarding Experiences](https://www.trendhunter.com/trends/benefits-onboarding-experience.md) - [Unlimited Telemedicine Services](https://www.trendhunter.com/trends/embarq-heath.md) - [Convenient Remote Healthcare](https://www.trendhunter.com/trends/patient-experiences.md) - [Tiered Healthcare Benefit Plans](https://www.trendhunter.com/trends/healthcare-benefit-plan.md) - [AI Health Insights](https://www.trendhunter.com/trends/emmo.md) - [Holistic AI Health Apps](https://www.trendhunter.com/trends/medikarma.md)