# Commandeered Logo Apparel The Elm Co. Summer Quickstrike Collection Modifies Beer Labels By Trenton Millar | Published 2012-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elm-co-summer-quickstrike References: [thehundreds](http://thehundreds.com/the-feed/2012/08/02/elm-co-summer-quickstrikes/) & [elmcompany](http://elmcompany.com/) The Elm Co. Summer Quickstrike collection is a clever ploy to market towards to the college crowd. Elm Co. has reworked its brand name into a number of images that are based on the iconic beer advertisements of brands such as [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) and [Pabst Blue Ribbon](https://www.trendhunter.com/trends/relax-with-pabst). A great way to catch eyes and cause a conversation (even if its a drunken one,) these shirts and hats will make you look right at home at your next college party outing. According to its website, Elm Co. is a brand that aims to base its designs in life and experience. As long as Elm Co. workers keep coming up with smart creations like these, I encourage them to keep doing what they are doing. The Elm Co. Summer Quickstrike collection is available at Elm Co. retailers around the world. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modified Logo Apparel:** Brands modifying their logos for clothing items to appeal to a specific market segment. - **Nostalgic Branding:** Using popular or iconic branding concepts from the past to market modern products. - **Conversation Starter Clothing:** Using unique and recognizable clothing designs to initiate conversations and promote brand awareness. ### Where This Applies - **Fashion Industry:** There is an opportunity for the fashion industry to create unique branded clothing items that appeal to specific market segments. - **Alcohol Industry:** Alcohol brands can utilize their iconic branding in clothing collaborations with fashion brands and expand their marketing strategies. - **Marketing Industry:** Marketers can explore using conversation-starting clothing items as a way to increase brand awareness and engagement. ## Related on Trend Hunter - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Americana Autumn Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton-1.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Outdoor-Ready Beer Merchandise](https://www.trendhunter.com/trends/keystone-light-and-realtree.md)