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# 3D Fashiontography
Ellus Leather Denim Winter 2010 Campaign is Sexy Cool

By Venessa Fisher | Published 2010-03-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ellus-leather-denim-winter-2010
References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/19/ellus-leather-denim-winter-2010-campaign-cintia-dicker-jesus-luz-by-jacques-dequeker/)

Photographer Jacques Dequeker captures some incredible shots for the new Ellus Leather Denim Winter 2010 Campaign. Starring models Cintia Dicker and Madonna’s boytoy Jesus Luz, the gritty images are both sexual and provocative.

Set amidst the water and trees, the 3D photographed Brazilian label shows off their [denim collection, leather jackets](https://www.trendhunter.com/trends/anatomic-denim) and some serious skin. The pair certainly doesn’t hold back in this [steamy set of photos](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela).

**Implications** - The advancement of hyperrealistic [3-D technology in movies](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and in home television sets has caused fashion magazines to jump on the proverbial bandwagon with two-toned editorials that pop out at the viewer. This ad campaign is easily seen without 3-D glasses, but has a whole new visual punch when they're worn.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 90% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Hyperrealistic 3-D Technology:** Fashion magazines are incorporating hyperrealistic 3-D technology in editorials to create a visually impactful experience.
- **Two-toned Editorials:** Fashion magazines are creating two-toned editorials to provide a pop-out effect for viewers.
- **3-D Fashion Photography:** Fashion photography is embracing 3-D technology to capture more dynamic and immersive images.

### Where This Applies

- **Fashion Magazines:** Fashion magazines are leveraging hyperrealistic 3-D technology and two-toned editorials to enhance the visual experience for readers.
- **Photography:** The photography industry is exploring the creative use of 3-D technology to capture more visually compelling images.
- **Film and Television:** The film and television industry's advancement in hyperrealistic 3-D technology is influencing other industries like fashion photography.

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