# Glam Graffiti Lookbooks The Ellus AW11 Campaign Has an Urban Inked Attitude By Amelia Roblin | Published 2011-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellus-aw11-campaign References: [fashionising](http://www.fashionising.com/pictures/b--Ellus-eclectic-affair-6494.html) A series underlying contrast, the Ellus AW11 campaign juxtaposes the stunning Aline Weber in delicate black outfits against a stark whitewashed wall scrawled with spray paint. Even the model's look is sometimes at odds with the temper of the fashion she flaunts. The collection is composed of a wide range of pieces with one thing in common: the color black. Ebony blouses, charcoal bras, sable-hued slacks and inky leather jackets offer a polished appearance with a distinguishable edge. Of course, having been photographed in black and white, the images take on much more visual variance than perhaps the pieces truly do. The beautiful blonde, fair-skinned model looks exquisite as she poses for different pictures with confidence, sweetness, sexiness and freedom of spirit, giving the Ellus AW11 campaign a quality that's anything but monochrome. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Contrast Fashion:** Opportunity for fashion brands to create collections that juxtapose contrasting elements, such as black and white, to create visually striking looks. - **Graffiti-inspired Fashion:** Potential for fashion brands to infuse urban street art aesthetics, like spray paint graphics, into their collections for a bold and rebellious style. - **Polished Edgy Look:** Demand for fashion that combines sophistication with an edgy twist, offering consumers refined yet unconventional clothing options. ### Sectors Adopting This - **Fashion:** Fashion industry can explore ways to incorporate contrasting elements, graffiti-inspired designs, and a polished edgy look to appeal to fashion-forward consumers. - **Art:** Artists and graffiti creators can collaborate with fashion brands to bring their street art aesthetics into mainstream fashion, opening up new opportunities and markets. - **Advertising:** Advertising agencies can use contrasting and urban-inspired visuals to create impactful campaigns that resonate with target audiences seeking unique and edgy imagery. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)