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# Chic Elliptic Watch Designs
Norm Edwards' Watch Design is Technical and Slick

By Kalin Ned | Published 2021-01-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/elliptic-watch
References: [yankodesign](https://www.yankodesign.com/2020/12/31/this-sleek-technical-watch-design-defies-traditional-watch-making-with-an-elliptic-shape-and-transparent-case/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [heritierofficial](https://www.heritierofficial.com/en/?page_id=2993)

Elliptic watches are definitely not the conventional format for this industry and this is why [Norm Edwards](https://www.trendhunter.com/trends/1-hotel-copenhagen) is able to revolutionize the timepiece design with "something from the distant future," as [Yanko Design](https://www.trendhunter.com/trends/expand-furniture) stipulates.

The curious origin of this [futuristic, one-of-a-kind elliptic watch](https://www.trendhunter.com/trends/gen10) began with the study of Julien Bonzom—the founder of Heritier which is "a community of watch enthusiasts who create limited-edition timepieces." In other words, this piece is intended for true connoisseurs of the craft. Norm Edwards subtly reveals the clock's inner workings which are encased within a thin, but durable in its double-paned aesthetic, glass dome. The designer opted in for matte stainless steel, delivering a slick elegance to the elliptic watch which captures consumer attention with its complexity and undeniable allure.

Image Credit: Yanko Design

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 96% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Elliptic Watch Designs:** The unconventional format of elliptic watches presents an opportunity to revolutionize timepiece design with something from the distant future, such as the glass-encased clocks designed by Norm Edwards.
- **Slick Watch Design:** The use of matte stainless steel in watch design delivers a slick elegance that captures consumer attention.
- **Transparent Watch Design:** The use of transparent materials, such as double-paned glass domes that encase the clock's inner workings, present an opportunity for innovative and alluring watch designs.

### Industries Being Reshaped

- **Luxury Watch Industry:** Revolutionary elliptic, slick, and transparent watch designs can bring innovation to the luxury watch industry and captivate watch enthusiasts.
- **Fashion Industry:** Slick and futuristic watch designs can capture consumer attention and create a unique fashion statement, presenting opportunities for innovation in the fashion industry.
- **Jewelry Industry:** Innovative watch designs, with glass-encased inner workings and slick matte stainless steel, can have crossover appeal to the jewelry industry and bring something new to the market.

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