# Heart-Shaped Heinies The Elliot Ward-Fear AW11 Collection Bears Behinds By Amelia Roblin | Published 2010-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elliot-ward-fear-aw11 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/12/codie-young-for-elliot-ward-fear-aw-11-campaign-lookbook.html) & [frockwriter.blogspot](http://frockwriter.blogspot.com/2010/12/young-guns-thom-kerr-shoots-codie-young.html) An up-and-coming Sydney fashion designer has created these [avant-garde garments](https://www.trendhunter.com/trends/khaotique-noir) under the Elliot Ward-Fear AW11 label. These alien-like images form the collections campaign that was shot in Brisbane, Australia by Thom Kerr. Model Codie Young was done up by Sarah Babcock and Shaun Casey with a [futuristic bob haircut](https://www.trendhunter.com/trends/the-future-is-not-set), wearing one the the designer's most notable numbers: the [pink and purple jumpsuit](https://www.trendhunter.com/trends/cut-off-brief-skirt) with a heart cutout revealing the model's rump. These preview images of the Elliot Ward-Fear AW11 campaign will capture the attention the hard-working designer deserves. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Fashion:** The Elliot Ward-Fear AW11 collection showcases avant-garde garments with disruptive innovation potential for the fashion industry. - **Futuristic Style:** The futuristic bob haircut and unique designs in the Elliot Ward-Fear AW11 collection present opportunities for disruptive innovation in the beauty industry. - **Unconventional Marketing:** The use of alien-like images and heart-shaped cutouts in the Elliot Ward-Fear AW11 campaign suggests unconventional marketing techniques with potential for disruptive innovation in advertising and marketing industries. ### Where This Applies - **Fashion:** The avant-garde and unique designs in the Elliot Ward-Fear AW11 collection have the potential to disrupt the fashion industry. - **Beauty:** The futuristic bob haircut and unique style in the Elliot Ward-Fear AW11 collection presents disruptive innovation opportunities for the beauty industry. - **Advertising:** The unconventional marketing techniques employed in the Elliot Ward-Fear AW11 campaign offer potential for disruptive innovation in the advertising industry. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Voluptuous Seating Collections](https://www.trendhunter.com/trends/voluptuous-seating.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md)