# Fashion-Forward Athletic Apparel Monthly Activewear Subscription Brand Ellie Boasts Bespoke Pieces By Grace Mahas | Published 2020-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellie References: [ellie](https://www.ellie.com/) & [ellie](https://www.ellie.com/) Ellie, a female-founded activewear company, is setting itself apart with its [high-quality and fashion-forward pieces](https://www.trendhunter.com/trends/motion-collections), available as a subscription service. Customers can choose between 2, 3 and 5-piece [activewear sets](https://www.trendhunter.com/trends/set-active). Each month Ellie releases three new collections that subscribers can choose from with the option of skipping a month if necessary. For the month of January, Ellie debuted three collections including the demure and minimalistic 'Clean Slate,' the playful and chic 'Paradise Cove,' and the floral-inspired 'Floral Bliss.' [Subscription-based models](https://www.trendhunter.com/trends/elleto) appeal to busy millennials looking to fill their desires for new items that are wallet-friendly and don't require the hassle of actually going to a store. Brands like Ellie are perfect for to fill this need as they provide fashion-forward pieces at wallet-friendly pieces that fit a range of body types easily. Image Credit: Ellie ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Subscription-based Activewear:** The popularity of subscription-based activewear models allow for customer convenience and recurring revenue streams for companies, creating opportunities for innovative designs and customization options. - **Fashion-forward Athleisure:** There is a growing trend towards fashion-forward athleisure wear that can be worn both in and outside of the gym, presenting opportunities for unique designs, additional collaborations, and celebrity partnerships. - **Monthly Collection Launches:** Monthly collection launches can create excitement and anticipation for customers, as well as an opportunity for companies to experiment with new designs, materials and features in smaller quantities. ### Sectors Adopting This - **Athletic Apparel:** Companies in the athletic apparel industry can leverage subscription-based models and fashion-forward designs to stay competitive in an evolving market and appeal to busy consumers looking for convenience and style. - **E-commerce:** E-commerce retailers can take advantage of the popularity of subscription-based models and fashion-forward athleisure wear to financially benefit, especially in a post-pandemic world where online shopping has become more essential than ever. - **Fashion Design:** Fashion designers and industry leaders can capitalize on the momentum of monthly collection launches and collaborations with companies like Ellie, and create pieces that are functional, inclusive, and on-trend for the modern consumer. ## Related on Trend Hunter - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md) - [Seasonal Activewear Drops](https://www.trendhunter.com/trends/set-actives-autumnwinter.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md)