# Plant-Based Energy Drinks Ellianos Coffee Just Debuted New Ellianos Edge Energy Drinks By Katherine Pendrill | Published 2023-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ellianos-edge References: [qsrmagazine](https://www.qsrmagazine.com/news/ellianos-coffee-releases-plant-based-energy-drinks)  [Ellianos Coffee](https://www.trendhunter.com/trends/red-bull-rush) is giving consumers a refreshing new way to kickstart their morning with the launch of its new [Ellianos Edge](https://www.trendhunter.com/trends/ellianos-coffee-joy-shot) energy drinks. Available as of April 17th at all 32 of Ellianos' 32 locations, the new Ellianos Edge drinks are a plant-based take on an energy drink. The drinks are specifically made from a unique energy concentrate derived from plant-based sources. The brand says that the natural source of energy helps to offer a more organic and sustained energy boost. As Greg Pruitt, VP of Marketing & [Strategic Communications](https://www.trendhunter.com/trends/dunkin-and-barbie) at Ellianos, explains, "Whether you're a coffee lover or not, you can enjoy the benefits of our Ellianos Edge energy drinks. By offering a plant-based energy drink, we are catering to the growing demand for healthier and more sustainable options." Best of all, the new Ellianos Edge comes in six exciting flavors: Razzleberry, Green Apple, Ocean Mist, Orangesicle, Piña Colada, and Mango Tango. Image Credit: Ellianos Coffee ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 94% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Energy Drinks:** Energy Drink industry should continue to innovate and improve their products to cater to the growing demand for plant-based and healthy options, especially among younger consumers. - **Flavored Energy Drinks:** The energy drink market should focus on creating unique and exciting flavors to cater to consumers looking for new and refreshing options. - **Sustainable Energy Drinks:** Energy drink companies should continue to explore alternative energy sources beyond caffeine to create more sustainable energy drinks that cater to consumers mindful of their carbon footprint. ### Where This Applies - **Energy Drink Industry:** Energy drink companies can explore new energy sources, create new flavors and invest in plant-based products to cater to consumers for more sustainable, healthier options. - **Plant-based Beverage Industry:** Companies in the plant-based beverage industry should consider creating more energy drink options to capitalize on the trend toward healthier and sustainable drinks. - **Fast-food and Convenience Stores:** Fast-food and convenience stores have the potential to create unique energy drinks to attract and retain consumers who have become more health-conscious with an increased demand for plant-based and more sustainable options. ## Related on Trend Hunter - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Red Bull-Infused Summer Beverages](https://www.trendhunter.com/trends/red-bull-rush.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/bb-energy.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md)