# Versatile Vibrant Fall Streetwear The ellesse Fall/Winter 2020 Range Highlights Functionality By Amy Duong | Published 2020-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellesse-fall References: [hypebeast](https://hypebeast.com/2020/9/ellesse-fall-winter-2020-campaign-collection-tennis-gym-ski-slippers-shoes) The ellesse Fall/Winter 2020 capsule launches alongside the campaign and is shot on the eclectic streets of Brooklyn. The Italian sportswear brand focuses on three main categories for the colder seasons with a spotlight on versatility. This time around, it spotlights tennis, ski, and gym. To capture the [tennis looks](https://www.trendhunter.com/trends/y3-fw25-tennis), the brand nods to traditional silhouettes that are done in a modern approach with [loosely cut tracksuits](https://www.trendhunter.com/trends/reigning-champ-fw24-collection), retro paneling, and technical fabrication. The gymwear is crafted from premium fabric used for moisture-wicking along with reflective webbing as well, perfectly merging tradition with contemporary design. The [ski line offers alpine themed goods](https://www.trendhunter.com/trends/martine-rose-and-napapijri) with a series of winter coats and gear with winterized and reflective accents lined with fur and padding. Image Credit: ellesse ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Fall Streetwear:** An opportunity for sportswear brands to create functional yet fashionable clothing pieces for colder seasons. - **Tennis-inspired Sportswear:** A chance for clothing companies to modernize traditional tennis silhouettes into contemporary designs. - **Reflective Ski Apparel:** A disruptive innovation opportunity for skiwear companies to create winterized clothing items with reflective accents. ### Sectors Adopting This - **Sportswear Industry:** An opportunity for sportswear companies to expand their offerings into colder seasons. - **Tennis Industry:** A chance for tennis equipment and apparel brands to collaborate with sportswear companies on modernizing traditional silhouettes. - **Skiwear Industry:** A disruptive innovation opportunity for skiwear companies to incorporate reflective accents into winter clothing items for increased safety. ## Related on Trend Hunter - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Functional Technical Fashion Capsule](https://www.trendhunter.com/trends/mountain-series-capsule.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Refined Festive Streetwear Staples](https://www.trendhunter.com/trends/axel-arigato-4.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)