# Golden Bell Bottoms The Ellery SS 2010 Collection has a Metallic '70s Vibe By Joanne Lam | Published 2010-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellery-ss-2010 References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/07/ellery-ss-10-thanks-for-pictures-kym.html) & [imyouare](http://www.imyouare.com/694/RAFW_SS_2010_--_Ellery) The Ellery SS 2010 collection adds a touch of glam rock to those old-school '70s styles. With [feathery boots](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and light, sheer veils, the entire collection takes a giant leap out of the box with every look. The [metallic bell bottoms](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) make a huge statement in both size and in style, leaving those who wear it reminiscing of the '70s. Check out the featured gallery to see some of these awesome [retro looks](https://www.trendhunter.com/trends/prefall-2026-collection). **Implications** - One of the easiest ways for a consumer to connect with a company and capture their attention is by creating and establishing a distinct theme and design aesthetic. A company that makes it easier for consumers to identify themselves from a brand increases brand awareness and popularity among buyers. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Distinct Design Aesthetics:** Creating a distinct theme and design aesthetic can capture consumers' attention and increase brand popularity. - **Glam Rock Revival:** Reviving '70s style with a touch of glam rock can tap into consumer nostalgia and generate interest. - **Feathery Accessories:** Incorporating feathery boots and light, sheer veils into fashion collections can introduce new trends and add a unique touch to outfits. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage distinct design aesthetics and glam rock revival to create innovative and nostalgic clothing lines. - **Retail:** Retailers can benefit from incorporating feathery accessories into their product offerings to appeal to fashion-forward consumers. - **Branding:** Brands that prioritize establishing a distinct theme and design aesthetic improve brand awareness and attract a loyal customer base. ## Related on Trend Hunter - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Silver-Inspired Intimate Collections](https://www.trendhunter.com/trends/silver-belle.md) - [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)