# Lounging Lady Lookbooks The Ellery Resort 2011 Campaign is Elegant and Poised By Jana Pijak | Published 2011-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellery-resort-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/kim-noorda-ellery-resort-2011-campaign-darren-mcdonald/) & [seventhavenueaustralia](http://www.seventhavenueaustralia.com/2011/11/ellery-2011-resort-collection-second.html) The Ellery Resort 2011 campaign stars Kim Noorda as the face of the brand. Kim takes on the role of a lady in Paris and is photographed lounging in chic ensembles while the epitome of poise and grace. The captivating [summer campaign](https://www.trendhunter.com/trends/golden-hour-getaway-collection) lensed by photographer Darren McDonald was created under the creative direction of the brand's designer Kym Ellery. The designer uses Paris as the main inspiration for her summer collection, showcasing looks that are inspired by artist David Hockney’s 1960's painting, 'The Second Marriage.' The [ultra-feminine collection](https://www.trendhunter.com/trends/songs-of-siren) features neutrals and muted pastel hues paired with classic tailoring and structured silhouettes. Kim's messy natural hair by Romina Manenti and [minimal makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) by Tiina Roivainen complement the ladylike collection and enrich elegant ensembles. The Ellery Resort 2011 campaign is all about Parisian glamour with a ladylike aesthetic, classic silhouettes and an effortless flair for fashion. Image Credit: Darren McDonald ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 67% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Ladylike Fashion:** The trend towards ladylike fashion styles that incorporate classic tailoring and structured silhouettes can offer opportunities for disruptive innovation in the fashion industry. - **Parisian Inspiration:** The trend towards Parisian-inspired fashion can provide opportunities for companies to create unique and captivating campaigns. - **Natural Beauty:** The trend towards minimal makeup and natural hair can present opportunities for cosmetic companies to create products that enhance natural beauty. ### Where This Applies - **Fashion:** The fashion industry can leverage the trend towards ladylike fashion and Parisian-inspired styles to create innovative collections. - **Cosmetics:** Cosmetics companies can take advantage of the trend towards natural beauty and create products that complement and enhance natural features. - **Photography:** The photography industry can benefit from the trend towards captivating and unique campaigns by collaborating with fashion brands and designers. ## Related on Trend Hunter - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)