# Family Recipe Yogurts The Vanilla Bean Ellenos Real Greek Yogurt is Exclusively at Whole Foods By Michael Hemsworth | Published 2019-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ellenos-real-greek-yogurt References: [preparedfoods](https://www.preparedfoods.com/articles/121967-ellenos-vanilla-bean-yogurt) & [ellenos](http://www.ellenos.com/) The Vanilla Bean Ellenos Real Greek Yogurt has been announced by the brand as the first new flavor from the brand in two years that has been painstakingly developed to ensure the best quality possible. Available exclusively at [Whole Foods](https://www.trendhunter.com/trends/odysea-greek-yogurt) locations in Oregon and Washington, the yogurt is made with a traditional family recipe and took many months for the brand to get the flavor profile just right. The yogurt is made with vanilla beans sourced from Tahiti and Madagascar that offer the smooth richness of vanilla along with subtle floral notes to balance it off. The Vanilla Bean Ellenos Real Greek Yogurt will come in two size options including a single-serve and larger variety, and speaks to the rising popularity of [artisan products](https://www.trendhunter.com/trends/ottolenghi-ice-cream) as part of the consumer return to provenance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Yogurt:** There is an opportunity for the food industry to explore diverse flavors and textures for artisanal yogurt products. - **Provenance Marketing:** The provenance of the food industry offerings should be highlighted to capture the consumer's interest and trust. - **Gourmet Ingredients:** Utilizing exquisite and unique ingredients such as those utilized in Ellenos' new vanilla bean yogurt can be a method for numerous food sectors to amplify rich sensory experiences. ### Industries Being Reshaped - **Food:** There is a significant opportunity for the food industry to expand the offerings of artisanal foods and further tap into local sourcing and traceability of ingredients as consumers become more interested in the origins of what they're eating. - **Grocery Retail:** Given the rising popularity of artisanal foods, grocery retail has an opportunity to expand their offerings by stocking locally made goods with unique and diverse flavors. - **Dairy:** The dairy industry can benefit by expanding their yogurt offerings to encompass non-traditional flavorings and, by using gourmet ingredients to prepare them. ## Related on Trend Hunter - [Creamy Pistachio Yogurts](https://www.trendhunter.com/trends/pistachio-creme-yogurt.md) - [Whole Milk Greek Yogurts](https://www.trendhunter.com/trends/vanilla-bean-whole-milk-greek-yogurt.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [Digestive Wellness Greek Yogurts](https://www.trendhunter.com/trends/a2-greek-yogurt.md) - [Velvety Plain Greek Yogurts](https://www.trendhunter.com/trends/strained-thick-creamy-plain-greek-yogurt.md) - [Yogurt-Based Gelatos](https://www.trendhunter.com/trends/yogurt-gelato.md) - [Simplistic Plant-Based Frozen Yogurts](https://www.trendhunter.com/trends/plantbased-brown-sugar-vanilla-frozen-dessert.md)