# Gritty Night Scene Spreads The Ellen Von Unwerth Photo Series Captures Dark Glamor By Renee Ramsarran | Published 2011-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellen-von-unwerth-photo-series References: [lookslikegooddesign](http://lookslikegooddesign.com/photo-series-ellen-von-unwerth/) & [artnet](http://www.artnet.com/artist/599211/ellen-von-unwerth.html) The Ellen von Unwerth photo series was inspired by an eclectic [all-night party scene](https://www.trendhunter.com/trends/studio-54). Named 'Berlin by Night,' this spread features a wide variety of characters typical of the German capital's nighttime events. The dark and [erotic pictures](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) were shot inside the graffiti-covered walls of a converted power plant. The models for this Ellen von Unwerth photo series wear looks created by Schwarzkopf stylist Armin Morbach. **Implications** - With society so saturated with advertising, consumers have become desensitized to images. The advertisements that affect them now contain [shocking or taboo imagery](https://www.trendhunter.com/trends/songs-of-siren) that makes the message memorable. Companies can incorporate these elements into their marketing campaigns to reach their desired demographic. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Shocking Imagery Marketing:** Incorporating shocking or taboo imagery in marketing campaigns to captivate and engage consumers. - **Desensitization to Images:** Exploring innovative ways to capture consumers' attention in a saturated advertising environment. - **Nightlife Aesthetic:** Leveraging the dark and glamorous essence of the nightlife scene in various industries. ### Who This Affects Most - **Fashion:** Integrating the edgy and provocative elements of the Ellen von Unwerth photo series into fashion advertising and runway shows. - **Beauty:** Using the gritty and unconventional aesthetic of the Berlin by Night spread as inspiration for beauty campaigns and salon experiences. - **Hospitality:** Creating immersive nightlife-themed experiences in hotels and venues, drawing inspiration from the dark and erotic ambiance of the photo series. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Nighttime Cosmetic Campaigns](https://www.trendhunter.com/trends/night-night-club-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)