# Hosting Drink Ads The Ellen Degeneres VITAMINWATER Enhanced Water Campaign By Meghan Young | Published 2010-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ellen-degeneres-vitaminwater-zero References: [justjared.buzznet](http://justjared.buzznet.com/2010/02/25/ellen-degeneres-vitamin-water-zero-ads/) & [ellen.warnerbros](http://ellen.warnerbros.com/2010/02/win-vitamin-water-zero-0209.php) Seems like everyone thinks this lady has the magic touch, from own uber successful talk show to judging 'American Idol,' now she's tapped to do the Ellen Degeneres [VITAMINWATER](https://www.trendhunter.com/trends/vitaminwaters) enhanced water Zero campaign. Launching in early March, the Ellen Degeneres VITAMINWATER enhanced water Zero campaign is the perfect way to introduce this great new drink. [Zero calories](https://www.trendhunter.com/trends/positive-hydration) and a funny, charismatic spokesperson, what more can you ask for? Oh yes, images. Check out the gallery above to see some of the still for this campaign. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Marketing:** Using popular celebrities to promote products and increase brand awareness. - **Zero Calorie Drinks:** The market for low or zero calorie drinks is growing as consumers seek healthier beverage options. - **Humorous Advertising:** Using humor in advertising campaigns to capture consumer attention and create a memorable brand experience. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to partner with celebrities and promote zero calorie drinks with humorous advertising campaigns. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising agencies to leverage celebrity endorsements and humor in campaigns for zero calorie drinks. - **Entertainment Industry:** Celebrities like Ellen Degeneres can create partnerships with beverage brands to promote low calorie drinks through humorous advertisements. ## Related on Trend Hunter - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md)