# Unlikely Spokesmodels Ellen DeGeneres for CoverGirl By Ayman | Published 2008-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ellen-degeneres-covergirl References: [youtube](http://www.youtube.com/v/6G5uHsW8i8c&hl=en&fs=1) Ellen DeGeneres is not the first name that pops into my head when I think of femininity and beauty product models. However, Ellen DeGeneres has been announced as the new spokesmodel for [CoverGirl](https://www.trendhunter.com/trends/covergirl-trublend). Ellen DeGeneres will be starring in a [new ad campaign](https://www.trendhunter.com/trends/glossier-5) that will launch in January 2009 for CoverGirl, a makeup line by [Procter & Gamble Cosmetics](https://www.trendhunter.com/trends/swaggy-spice). “Ellen is the quintessential CoverGirl,” said Esi Eggleston Bracey, a Procter & Gamble vice president, in a statement. “She is smart, confident, natural and beautiful from the inside out.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Non-traditional Spokesmodels:** Brands are partnering with unexpected individuals to represent their products, challenging traditional notions of beauty and femininity. - **Authentic Marketing Campaigns:** Brands are embracing real individuals as spokesmodels to connect with consumers on a more genuine and relatable level. - **Diversity and Inclusion in Beauty Advertising:** Beauty brands are featuring a diverse range of individuals in their marketing campaigns to promote inclusivity and cater to a wider audience. ### Where This Applies - **Beauty and Cosmetics:** Adapting to non-traditional spokesmodels can open up new marketing opportunities to reach diverse consumer segments. - **Advertising and Marketing:** Authentic marketing campaigns featuring unexpected spokesmodels can help brands stand out in a saturated market. - **Entertainment and Media:** Collaborating with popular personalities like Ellen DeGeneres can give brands access to a large and loyal fan base, boosting brand visibility and credibility. ## Related on Trend Hunter - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md)