# Elegantly Punk Editorials The ELLE Vietnam 'Wild at Heart' Photoshoot Stars Lina Zhang By Meghan Young | Published 2013-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-vietnam-wild-at-heart References: [fashiongonerogue](http://www.fashiongonerogue.com/lina-zhang-wears-luxe-style-elle-vietnam-shoot-stockton-johnson/) & [elle.vn](http://www.elle.vn/) The ELLE Vietnam 'Wild at Heart' editorial is aptly titled as it shows that while a girl can tap into her inner lady, she will never lose sight of her original [punk attitude](https://www.trendhunter.com/trends/essie-punk-at-heart-collection). If this sentiment applies to certain readers, the looks will certainly strike a cord as well. It couples big faux hawks with elegant ensembles including [fur jackets](https://www.trendhunter.com/trends/ducies-fw25-collection), tailored skirt suits and [feminine t-strap footwear](https://www.trendhunter.com/trends/contemporary-femininity). Starring model Lina Zhang, the ELLE Vietnam 'Wild at Heart' editorial describes her as "a modern woman rediscovering her ancient roots." There is a strong tribal element to the photoshoot as well. This is due not only to the fierce photography of Stockton Johnson, but also stylist Phuong My and hair stylist and makeup artist Kevin Long. It was shot in the historic Vietnamese town of Da Nang. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Elegant-punk Fashion:** Opportunity for fashion brands to incorporate punk elements into traditionally elegant clothing to appeal to customers seeking edgier fashion options. - **Tribal Aesthetics:** Opportunity for beauty and fashion brands to incorporate tribal-inspired elements into their products and marketing campaigns to appeal to customers interested in cultural and historical references. - **Historical-inspired Photography:** Opportunity for photography and media brands to create visually striking content by incorporating historical and cultural elements in photoshoots and editorials. ### Industries Being Reshaped - **Fashion:** Fashion brands can use the elegant-punk trend in their clothing lines, which can lead to increased sales and customer loyalty. - **Beauty:** Beauty brands can use tribal-inspired elements in their product design and marketing to appeal to customers interested in cultural and historical references. - **Photography:** Photography and media brands can create new, historical-inspired concepts for their photo shoots and editorial work to gain traction and audience attention. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md)