# Contemporary 20s Beauty Editorial ELLE Vietnam September 2012 Stars Sung Hee Kim and Ma Jing By Meghan Young | Published 2012-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-vietnam-september-2012 References: [fashiongonerogue](http://fashiongonerogue.com/stockton-johnson-shoots-fall-beauty-looks-for-elle-vietnam-september-2012/) & [elle.vn](http://www.elle.vn/) The [ELLE Vietnam](https://www.trendhunter.com/trends/ksubi-by-elle-collection) September 2012 beauty editorial gives the 1920s a modern update. From sultry stares to slick hair, the looks are classy without being too classic. Yet the images don't have to be in black and white to see the vintage influence. The hint of a finger wave in one image and the [ruby red lips](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) in another are complemented by outfits fit for a flapper girl. Lensed by Shanghai- and New York-based photographer Stockton Johnson, the ELLE Vietnam September 2012 beauty editorial stars models Sung Hee Kim and Ma Jing. The [dark-haired beauties](https://www.trendhunter.com/trends/maybelline-face-the-difference) were styled by Susan Joy, who clad them in a glamorously luxe wardrobe. Nevertheless, the true stars are makeup artist Nam Vo and hairstylist Yoichi Tomizawa, both of whom concentrated on elegant and romantic looks. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Modernized 1920s Beauty:** Opportunity for beauty brands to create products and looks that blend classic 1920s style with modern elements. - **Romantic and Elegant Makeup:** Potential for makeup artists and cosmetic companies to focus on creating soft, romantic, and elegant beauty looks. - **Luxurious Vintage Fashion:** Opportunity for fashion designers to create luxe vintage-inspired clothing with a modern twist. ### Where This Applies - **Beauty:** Beauty brands and makeup artists can capitalize on the trend of modernized 1920s beauty and romantic makeup. - **Fashion:** Fashion designers can tap into the market for luxurious vintage-inspired clothing with a modern touch. - **Photography:** Photographers can explore the demand for contemporary interpretations of vintage aesthetics in editorials and campaigns. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)