# Technicolor Tom-Boy Shoots The Elle US January 2012 Editorial is Youthful and Fun By Marriska Fernandes | Published 2011-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-us-january-2012 References: [the-electric.blogspot](http://the-electric.blogspot.com/2011/12/80s90s-teen-spirit.html) & [elle](http://www.elle.com/) As January issues of many magazines start rolling out, the [Elle US](https://www.trendhunter.com/trends/ksubi-by-elle-collection) January 2012 editorial arrives among them as the go-to issue for those seeking a more youthful style. The issue features young models in the editorial titled ‘Teen Spirit.’ The [80s and 90s vibe](https://www.trendhunter.com/trends/the-october-collection) is aptly seen in the styling and makeup application. The model is seen in [loose floral dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), flannel, cotton shirts and savvy sweaters, moreover giving off a tom-boyish charm. Captured by Bruno Staub, most of the shoot is shot outdoors, lending to the carefree vibe. The young model is captured in both black and white and colorful captures that bring out the carefree emotions of the girl. The Elle US January 2012 issue is quite a catch for the readers who look to the 80s for fashion inspiration. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Youthful Style:** Opportunity for disruptive innovation in fashion and beauty industries to capture the market of younger consumers seeking a more youthful style. - **Tom-boy Fashion:** Disruptive innovation opportunity in the fashion industry to create tom-boyish clothing lines that appeal to the growing trend of gender-neutral fashion. - **Nostalgic Fashion:** Opportunity for brands in the fashion industry to capitalize on the growing trend of nostalgic fashion by offering 80s and 90s-inspired clothing collections. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry to meet the demand for more youthful, tom-boyish, and nostalgic fashion styles. - **Beauty:** Opportunity for disruptive innovation in the beauty industry to develop makeup and styling products that cater to the 80s and 90s-inspired trends seen in the editorial. - **Publishing:** Opportunity for disruptive innovation in the publishing industry to cater to readers looking for fashion inspiration from past eras like the 80s and 90s. ## Related on Trend Hunter - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)