# Convivial Retro Editorials Frida Aasen Stars in the Elle US December Issue By Vasiliki Marapas | Published 2014-11-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-us-december References: [wearesodroee](http://wearesodroee.com/2014/11/10/love-her-madly/) & [elle](http://www.elle.com/) Frida Aasen stars in the 'Love Her Madly' editorial featured in the Elle US December 2014 issue. Fashion editor David Vandewal styled Aasen in a series of convivial retro looks. In one shot, she wears a wool sweater and eslastene pants by Louis Vuitton. In another, she dons a collared crepe dress by Valentino. Throughout the editorial she wears organza frocks and popeline hems; chiffon shirts and shearling coats. It's like the very best of 70s in a single fashion shoot. Hair stylist David von Cannon gave Aasen straight, but artfully messy, blonde hair and straight-across bangs, while makeup artist Makky P ringed her eyes with several layers of kohl, keeping the lips nude and minimal. The editorial was lensed by photographed Nagi Sakai. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Opportunity for fashion brands to create modern interpretations of 70s styles. - **Convivial Styling:** Potential for stylists to incorporate playful and social elements into fashion editorials. - **Artfully Messy Hair:** Hair stylists could explore the trend of deliberately unkempt hairstyles for a casual yet stylish look. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the popularity of retro styles to attract nostalgic consumers. - **Photography:** Photographers can experiment with convivial and retro aesthetics to create engaging editorial visuals. - **Beauty:** Hair stylists and makeup artists have an opportunity to embrace the trend of artful messiness and natural makeup looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md)