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# Playfully Sophisticated Editorials
The ELLE Ukraine September 2013 Issue Stars Poppy Delevingne

By Meghan Young | Published 2013-08-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-ukraine-september-2013
References: [fashiongonerogue](http://www.fashiongonerogue.com/poppy-delevingne-stars-in-elle-ukraine-september-2013-by-rankin/) & [elle.ua](http://elle.ua/)

The ELLE Ukraine September 2013 editorial strikes a balance between playfulness and sophistication. While the look are posh, the [bright colors and slightly eccentric silhouettes](https://www.trendhunter.com/trends/asos-inspired-by) perfectly inspire the fun and quirky attitude that model and socialite Poppy Delevingne exudes.

Showcasing pieces from the [fall 2013 lines](https://www.trendhunter.com/trends/auteur-studios-fall-2025) of such labels as Stella McCartney, [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles) and Sonia Rykiel, the blonde English beauty was styled by fashion editor Natalia Osadchaya. Although the focus of the ELLE Ukraine September 2013 editorial appears to be jackets, there are also a lot of accessories for a rainy day on display such as umbrellas, sunglasses and hats. The studio set design was created by Dominic Chinea while photographer Rankin shot the editorial.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 69% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Sophisticated Fashion:** Opportunity for disruptive innovation in creating fashion that combines sophistication with a playful twist.
- **Quirky Accessories:** Opportunity for disruptive innovation in designing accessories that are both functional and eccentric.
- **Studio Set Design:** Opportunity for disruptive innovation in creating innovative and captivating studio sets for fashion editorials.

### Sectors Adopting This

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating unique and playful fashion designs.
- **Accessories:** Opportunity for disruptive innovation in the accessories industry by designing eccentric yet functional accessories.
- **Photography:** Opportunity for disruptive innovation in the photography industry by creating captivating studio set designs for fashion editorials.

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