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# Controversial Headdresses Covers
The ELLE UK July 2014 Issue is Covered by Pharrell Williams

By Meghan Young | Published 2014-06-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-uk-july-2014
References: [hypebeast](http://hypebeast.com/2014/6/pharrell-williams-by-doug-inglish-for-elle-uk) & [elleuk](http://www.elleuk.com)

Earlier this month, the cover of the ELLE UK July 2014 issue received some complaints concerning its use of a headdress. Deemed insensitive and even racist, the star of the issue, musician Pharrell Williams, has since issued an apology, "I respect and honor every kind of race, background and culture. I am genuinely sorry." Controversy aside, the bohemian and Americana style of the photoshoot is stylish and well-executed.

The ELLE UK July 2014 cover shoot was lensed by photographer Doug Inglish. Shot both in studio and on location by a pool, the Virginia Beach native is even snapped in his signature vintage Vivienne Westwood hat. Currently available on newsstands around the globe, the summery photoshoot was styled by fashion editor Alison Edmond.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 59% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Cultural Appropriation Criticism:** Addressing concerns about cultural appropriation in fashion and media can provide opportunities for brands to showcase cultural appreciation and diversity.
- **Ethically-informed Fashion Editorials:** Ethically-informed fashion editorials that are respectful and mindful of different cultures can disrupt the fashion industry by promoting intersectionality and cultural awareness.
- **Diversity and Inclusion:** Promoting diversity and inclusion within fashion and media can disrupt traditional beauty standards and promote marginalized perspectives.

### Who This Affects Most

- **Fashion Industry:** The fashion industry can address cultural appropriation criticisms through greater diversity, inclusivity, and ethical practices to showcase cultural appreciation and awareness.
- **Media Industry:** The media industry can promote and spotlight diverse perspectives and cultures through ethical and culturally-informed editorials.
- **Entertainment Industry:** The entertainment industry can promote and showcase culturally diverse artists and perspectives to promote inclusion and representation on a global scale.

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