# Dropped Hemline Fashion Elle UK February 2011 Editorial Shows Off Demure Spring Style By Chalaine Mantha | Published 2011-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-uk-february-2011 References: [zombieandcandy](http://zombieandcandy.com/giedre-dukauskaite-by-david-vasiljevic-for-elle-uk-february-2011) & [elleuk](http://www.elleuk.com/) This Elle UK February 2011 editorial called 'Take the Plunge' is all about below-the-knee fashions. [Long flowing skirts](https://www.trendhunter.com/trends/stein) and bell-bottomed pants are featured as a central spring staple. The spread features some pretty [workwear items](https://www.trendhunter.com/trends/auteur-studios-fall-2025) (minus the whole bra-showing thing). Gorgeous model Giedre Dukauskaite was photographed by David Vasiljevic. It looks like she had a lot of fun! Check it out in the gallery. **Implications** - Conservative fashion are continuing to grow enormously in popularity amongst a sea of consumers who have tired from bare-all fashions. By incorporating an appropriate amount of conservative design and [contemporary flair](https://www.trendhunter.com/trends/contemporary-femininity), businesses can ensure their product or service can smoothly evolve over longer periods of time. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Conservative Fashion:** Opportunity to incorporate conservative design with contemporary flair. - **Below-the-knee Fashions:** Focus on longer length hemlines for upcoming seasons. - **Workwear Staples:** Creating pieces that can be worn in various work settings. ### Who This Affects Most - **Fashion:** Produce conservative designs with contemporary touches for longevity in the industry. - **Photography and Modeling:** Opportunity to showcase conservative fashion in a dynamic and engaging manner. - **Retail:** Stocking up on longer hemlines and versatile workwear items to meet consumer demand. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md)