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# Wicked Girl Fashion
Lakshmi Menon is Fashionably Edgy in Elle UK December 2011

By Katherinev123 | Published 2011-11-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-uk-december-20111
References: [designscene.net](http://www.designscene.net/2011/11/lakshmi-menon-matthias-vriens-mcgrath.html) & [elleuk](http://www.elleuk.com/)

The stunning India-born model Lakshmi Menon, who has done campaigns for the likes of Hermes and [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), appears in an editorial called 'Go!' in the Elle UK December 2011 edition.

The talented Matthias Vriens-McGrath photographs Menon wearing a series of beautiful, edgy clothes from designers including [Christian Dior](https://www.trendhunter.com/trends/forever-veil-primer), Alexander Wang and Versace. Centered on a black, white and blush color palette, the editorial offers a bad-girl vibe, featuring chunky boots from Vivienne Westwood, sparkling silk shorts by D&G and even a metal harness by Fleet Ilya.

This shoot for Elle UK December 2011 was styled by Nathalie Wansbrough-Jones and features makeup by Gregory Vaughan. Menon's cool spiky hairstyle is the work of Ward at Bryan Bantry for [Living Proof](https://www.trendhunter.com/trends/dry-shampoo-mists).

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 87% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fashion Editorials:** Opportunity for fashion publications to explore edgy and unconventional fashion styles through editorial shoots.
- **Chunky Boots:** Potential for footwear brands to capitalize on the rising trend of chunky boots in fashion.
- **Metal Harnesses:** Disruptive innovation opportunity for designers to create unique and avant-garde accessories like metal harnesses.

### Industries Being Reshaped

- **Fashion Publishing:** An industry that can take advantage of the popularity of fashion editorials to engage readers and showcase unique styles.
- **Footwear:** Opportunity for footwear companies to design and market chunky boots that align with the edgy fashion trend.
- **Fashion Accessories:** An industry that can explore disruptive innovation opportunities by creating avant-garde accessories like metal harnesses.

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