# Expertly Mismatched Editorials Elle UK's August 2012 Wavrin Photoshoot Clashes By Jordy E | Published 2012-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-uk-august-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/08/some-like-it-hot-leah-de-wavrin-by.html) & [elleuk](http://www.elleuk.com/) Elle UK's August 2012 'Some Like It Hot' editorial definitely spices the style scene up. Model Leah de Wavrin sports a series of color-blocked cosmetics, taking the favored mismatched motif one step further. Color blocking has become an instant favorite in the fashion world. The unlikely pairing of bright hues is one that instantly commands attention, and for many in the industry, this is a highly sought after effect, if not the only desired effect. Stylist Natalie Wansbrough-Jones has put yet another twist on the in-your-face style. Stripes of blue and purple eyeshadow are placed next to one another, as are light green and off-white eyeliner. These Some Like It Hot looks push beauty boundaries in an approachable yet avant-garde manner. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Color-blocked Cosmetics:** Disruptive innovation opportunity: Develop a line of color-blocked cosmetics that allow users to easily create mismatched makeup looks. - **In-your-face Style:** Disruptive innovation opportunity: Create a fashion brand that embraces and capitalizes on the attention-commanding effect of bright, mismatched color combinations. - **Approachable Avant-garde Beauty:** Disruptive innovation opportunity: Introduce a range of beauty products and techniques that push boundaries in a way that is both daring and accessible to a wider audience. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore the intersection of fashion and beauty to create unique and attention-grabbing style experiences for consumers. - **Cosmetics:** Disruptive innovation opportunity: Rethink traditional makeup products and formulations to enable users to experiment with bold, mismatched colors and create unconventional looks. - **Beauty Services:** Disruptive innovation opportunity: Offer beauty services that specialize in avant-garde makeup techniques and provide a platform for individuals to express their creativity through bold and unconventional styles. ## Related on Trend Hunter - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)