# Mesmerizing Kaleidescope Photoshoots The Elle Sweden July 2012 'Mix & Match' Editorial Clashes By Jordy E | Published 2012-06-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-sweden-july-2012 References: [mode.newslicious.net](http://www.mode.newslicious.net/2012/06/mix-match-dorothea-barth-jorgensen-by.html) & [elle.se](http://www.elle.se) The Elle Sweden July 2012 'Mix & Match' editorial exhibits the best of [kaleidoscope-themed fashion](https://www.trendhunter.com/trends/ikea-museum-magical-patterns). Floral, paisley and galactic patterns are the rule here with no concern for clashing. While most fashion spreads choose to pair bright pieces with classic, solid garments, stylist Jenny Fredriksson has opted for just the opposite via her inclusion of [chaotic ensembles](https://www.trendhunter.com/trends/hm-x-glenn-martens). The beauty of the Mix & Match spread can be attributed to photographer Joel Rhodin. Here Rhodin has captured Fredriksson's inventive outfits amid [teal, purple and light green backdrops](https://www.trendhunter.com/trends/tekla-evelina-severin-and-layered), adding further dashes of color to this already bright spread. The ensembles could not have taken on the life they did however without the work of model Dorothea Barth Jörgensen, elegantly swerving between each snapshot. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Kaleidoscope Fashion:** Disruptive innovation opportunity: Create a fashion line that embraces clashing patterns and chaotic ensembles, offering a bold and unconventional style. - **Vibrant Photoshoots:** Disruptive innovation opportunity: Develop a photography style that incorporates vivid backdrops and captures inventive outfits in a visually striking way, attracting attention and standing out from traditional fashion spreads. - **Mix & Match Styling:** Disruptive innovation opportunity: Offer styling services or fashion platforms that encourage customers to experiment with pairing and clashing different patterns, allowing for personalized and unique fashion expressions. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Embrace kaleidoscope-inspired fashion and create collections that challenge traditional fashion norms, appealing to individuals seeking bold and unconventional style choices. - **Photography:** Disruptive innovation opportunity: Develop a signature photography style that incorporates vibrant backdrops and captures unique fashion ideas, attracting clients who want their brand or fashion line to stand out visually. - **Styling Services:** Disruptive innovation opportunity: Create a platform or service that encourages customers to mix and match different patterns and styles, providing inspiration and personalized fashion advice to those seeking unique and unconventional looks. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Layered Color Textiles](https://www.trendhunter.com/trends/tekla-evelina-severin-and-layered.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)