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# Stylish Double Denim
Elsa Hosk for Elle Sweden February 2010 is Daring

By Venessa Fisher | Published 2010-02-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-sweden-february-2010
References: [fashionising](http://www.fashionising.com/pictures/s--Elsa-Hosk-Elle-Sweden-February-2010-5013-1.html)

I thought the Canadian uniform of [denim-on-denim](https://www.trendhunter.com/trends/carolina-herrera) was finally in our past until this season when it has been popping up in every fashion magazine around. Not to be out done, the [Elle Sweden](https://www.trendhunter.com/trends/ksubi-by-elle-collection) February 2010 issue brings us a [dark-wash jean romper](https://www.trendhunter.com/trends/fall-denim-styles), acid washed overalls and old-school button downs. At least they are finishing every outfit off right with oversized sunglasses and to-die-for leather bags. Blond model Elsa Hosk looks gorgeous in the denim ensembles, so maybe we should all give it a try.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 85% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Double Denim Trend:** Exploring new ways to style denim-on-denim outfits for a fashion-forward look.
- **Acid Washed Overalls:** Bringing back the 80s with acid washed overalls as a trendy and nostalgic fashion statement.
- **Oversized Sunglasses:** Embracing the return of oversized sunglasses as a must-have accessory for completing any outfit.

### Who This Affects Most

- **Fashion Industry:** Opportunities for designers to create innovative denim pieces and unique styling techniques.
- **Eyewear Industry:** Disruptive innovation opportunities for eyewear brands to create new and trendy oversized sunglasses.
- **Retail Industry:** Strategies for retailers to capitalize on the double denim trend by showcasing relevant denim products and accessories.

## Related on Trend Hunter

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