# Exuberantly Patterned Editorials The ELLE South Africa January 2013 Issue is Full of Bold Prints By Katie Pagnotta | Published 2013-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-south-africa References: [highsnobette](http://www.highsnobette.com/news/2013/01/02/elle-south-africa-january-2013-editorial-with-sharleen-dziire/elle_january_2013-10/) & [elle.co.za](http://www.elle.co.za/) The ELLE South Africa January 2013 issue is full of colorful kaleidoscopic fashions and features heightened sensory editorials. The editorial titled 'Jozi Maboneng’ is the ultimate [African exploration](https://www.trendhunter.com/trends/daily). The delightful and bold editorial features customary fashions, hairstyles and is a personal look into south African culture and community. The fun-loving shots follow gorgeous model Sharleen Dziire as she wanders through the markets. Fabulous shots include Sharleen decked out in a [vibrant patterned ensemble](https://www.trendhunter.com/trends/yinka-ilori-1) rocking a pair of [Nike](https://www.trendhunter.com/trends/vogue-singapore-magazine) sneakers amid a collection of cardboard boxes. Another stunning capture is a photograph of Sharleen in graphic duds getting her hair done by a lovely little tot. The ELLE South Africa January 2013 issue is full of life and embraces a culture rich in fashion and community. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Colorful Fashion Editorials:** Opportunity for fashion brands to showcase unique prints and cultural themes in their new collections. - **Kaleidoscopic Fashion Trends:** Opportunity for beauty and makeup brands to experiment with bold and vibrant colors in their new products and collections. - **Community-focused Editorials:** Opportunity for companies to authentically showcase local cultures and communities, highlighting their unique traditions and customs. ### Who This Affects Most - **Fashion Industry:** Industry insiders can analyze and predict upcoming fashion trends based on the bold colors and unique prints showcased in the editorial. - **Beauty Industry:** Industry professionals can explore and incorporate the bright, bold colors from the editorial into their new product launches. - **Photography Industry:** The success of this editorial creates an opportunity for photographers to showcase their cultural and community-based editorial work to a wider audience. ## Related on Trend Hunter - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Southern Africa-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/messika.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md)