# Seashore Lounging Editorials The ELLE Singapore 'Life's a Beach' Photoshoot is Sultrily Laid-Back By Meghan Young | Published 2013-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-singapore-lifes-a-beach References: [fashiongonerogue](http://www.fashiongonerogue.com/joel-lim-snaps-retro-summer-spread-for-elle-singapore-june-issue/) & [lifestyle.xin.msn](http://lifestyle.xin.msn.com/en/magazine/elle/) The ELLE Singapore 'Life's a Beach' editorial is cleverly shot. Snapped from above, it captures [stylish beach goers](https://www.trendhunter.com/trends/loro-pianas) as they lounge on beach chairs in the sun. Yet instead of worrying about tan lines, they keep their outfits pretty much intact. Whether that is a [full jumpsuit and dress](https://www.trendhunter.com/trends/marie-oliver) or more revealing [bikini tops and cover-ups](https://www.trendhunter.com/trends/new-swim-collection), the ensembles may have been ditched on a normal beach day, but for now they are on display. Lensed by photographer Joel Lim, the ELLE Singapore 'Life's a Beach' editorial appears in the June 2013 issue of the magazine. It stars models Sveta M, Adau M, Klaudia K and Juliano A, all of whom were styled by Daphne Chen in pieces from Versace, La Perla, Prada, Mileti and more. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sultrily Laid-back Beach Fashion:** Opportunity for disruptive innovation in creating comfortable and stylish beachwear that can be worn without worrying about tan lines. - **Creative Overhead Photography:** Opportunity for disruptive innovation in capturing captivating aerial shots for fashion editorials and advertising. - **Versatile Beach Outfit Styling:** Opportunity for disruptive innovation in designing multipurpose beach outfits that can transition from the beach to other settings. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the beachwear segment of the fashion industry. - **Photography:** Opportunity for disruptive innovation in aerial photography techniques for fashion editorials. - **Retail:** Opportunity for disruptive innovation in the production and sale of multipurpose beach outfits. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)