# Haute Couture Shipment Editorials The ELLE Russia May 2013 Photoshoot Stars a Glamourous Iza Olak By Meghan Young | Published 2013-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-russia-may-2013 References: [fashiongonerogue](http://fashiongonerogue.com/iza-olak-dons-haute-couture-for-elle-russia-may-2013-by-asa-tallgard/) & [elle.ru](http://www.elle.ru/) It looks like the ELLE Russia May 2013 editorial received quite the unorthodox shipment. Although it is only natural that gorgeous haute couture gowns are shipped around the world, to have a model shipped along right with them is pretty bold. Leaning out of human-sized crates or sitting right on top of them, Iza Olak nevertheless looks right at home. Shot by photographer Åsa Tällgård with a set designed by Cedric-Cyril Colonges and Alexandra Rivet, the ELLE Russia May 2013 editorial was styled by fashion director Daria Anichkina. She pulled strikingly glamorous designs from the likes of [Valentino](https://www.trendhunter.com/trends/alessandro-micheles), [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) and [Chanel Haute Couture](https://www.trendhunter.com/trends/chanel-winter-tale). Showcasing a range of silhouettes, colors and textures, the Polish beauty's wardrobe will make women swoon. Makeup and hair was done by Karin Westerlund and David Delicourt. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High Fashion Editorials:** The trend of incorporating bold and unconventional concepts into high fashion editorials presents an opportunity for disruptive innovation in the fashion industry. - **Global Fashion Shipping:** The increasing reliance on global shipping of haute couture garments opens up opportunities for disruptive innovation in logistics and supply chain management. - **Collaborative Fashion Photography:** The trend of collaboration between photographers, set designers, and stylists in fashion editorials creates new opportunities for disruptive innovation in the creative industry. ### Industries Being Reshaped - **Fashion:** The fashion industry has the potential for disruptive innovation in terms of incorporating unconventional concepts into high fashion editorials. - **Logistics:** The logistics industry has the opportunity to innovate and optimize global shipping processes for high-end fashion brands. - **Creative:** The creative industry, including photography, set design, and styling, can explore new disruptive innovation opportunities through collaborative projects in the high fashion editorial space. ## Related on Trend Hunter - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)