# Retro Soft-Hued Editorials Karolina Mrozkova is Prim in Pastels for Elle Russia March 2012 By Rebecca Byers | Published 2012-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-russia-march-2012 References: [xaxor](http://xaxor.com/fashion-/40001-karolina-mrozkova-for-elle-russia-march-2012-by-matt-irwin.html) & [sensualitynews](http://www.sensualitynews.com/living/2012/2/23/karolina-mrozkova-matt-irwin-elle-russia-march-2012.html) Czech model Karolina Mrozkova stars in a prim and proper pastel-filled shoot for [Elle Russia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) March 2012 that channels the slightly edgy, [ladylike style](https://www.trendhunter.com/trends/wild-rose-sparrow) of American women in the 1960s. Karolina is pictured in a variety of neutral-tone and pastel looks against a pastel background, which, with her blonde hair in a half-beehive, adds a particularly interesting, washed-out color range for the images. Conservative patterns and prints also add to the feeling of ladylike gone wild. Accessories in the shoot include simple ribbon headbands, pearls, bold statement rings and a classic pink Birkin-like bag. The delicate, [retro editorial](https://www.trendhunter.com/trends/il-pranzo-campaign) was shot by photographer Matt Irwin for Elle Russia and was styled by Simon Robins. The Elle Russia March 2012 issue features Natallia Krauchanka on the cover. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Soft-hued Fashion Editorials:** Opportunity for fashion brands to incorporate pastel shades in their collections. - **Retro Style Photography:** Opportunity for photography startups to offer retro-style shoots for editorial and commercial purposes. - **Conservative Accessories:** Opportunity for jewelry and accessory brands to cater to the growing demand of minimalist, conservative pieces. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to incorporate pastel shades in their collections. - **Photography:** Opportunity for photography startups to offer retro-style shoots for editorial and commercial purposes. - **Jewelry and Accessories:** Opportunity for jewelry and accessory brands to cater to the growing demand of minimalist, conservative pieces. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)