# Athletically Aesthetic Editorials The Elle Russia June 2014 Xavi Gordo Photoshoot is Sport Chic By Jordy E | Published 2014-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-russia-june-2014 References: [thefashionography](http://thefashionography.com/denisa-dvorakova-xavi-gordo-elle-russia-june-2014) & [elle.ru](http://www.elle.ru) The [Elle Russia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) June 2014 editorial featuring model Denisa Dvorakova offers an enthralling merger between [chic swimwear and haute athletic looks](https://www.trendhunter.com/trends/tom-daley-swimwear). Photographer Xavi Gordo took in the atypical beauty of on-court looks, making Dvorakova come across as fully ready for any high stakes match. Stylist Anna Artamonova managed to assemble this cross sectional offering of both [sporty apparel and visually appealing beachwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection). Bright blue bathing suit bottoms were displayed alongside dark running shoes, light visors and versatile pieces featuring zippers. Together these ensembles are functional as they cater to a variety of settings and activities. Props also brought this Elle Russia production to life, driving home the athletic slant of the photoshoot. By incorporating a bicycle, Gordo made no mistake of the Olympian motifs at play. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sport Chic:** Fashion industry could integrate sportswear into high-end fashion designs to create chic sport-inspired fashion trends. - **Versatile Pieces with Zippers:** Clothing companies could experiment with offering versatile sports apparel with well-placed zippers that could transform sportswear into beachwear or streetwear. - **Olympian Motifs:** Designers could incorporate Olympic motifs into clothing and accessories to create trendsetting fashion items reflecting athleticism and excellence. ### Where This Applies - **Fashion and Apparel:** Fashion and apparel companies could create sport chic clothing lines using functional sportswear that appeals to customers seeking both fashion and practicality. - **Sporting Goods:** Sporting goods companies could produce versatile sports apparel featuring zippers that could transition from sportswear to streetwear and vice versa. - **Athletic Events:** Athletic event organizers could adopt olympian motifs in branding and merchandise to promote sport-centric fashion trends and encourage public participation in sports events. ## Related on Trend Hunter - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)