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# Relaxed Beachside Editorials
Melissa Tammerijn Stars in the Latest Elle Russia July 2014 Issue

By Farida Helmy | Published 2014-07-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-russia-july-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/melissa-tammerijn-beach-beauty-xavi-gordo-elle-russia/) & [elle.ru](http://www.elle.ru/otnosheniya/)

Looking the part of a beach beauty perfectly, the stunning Melissa Tammerijn stars in the latest Elle Russia July 2014 issue.

The statuesque Tammerijn looks laid-back and dreamy as she lounges on the beach. The top model looks content being on her own with only the [azure blue water](https://www.trendhunter.com/trends/escape-into-the-blue), soft sandy beaches and rocky cliffs for company -- and a beautiful white horse in one image. The blonde bombshell is captured by photographer Xavi Gordo -- who worked with the model twice in the same month for different shoots -- for the Elle Russia July 2014 issue.

In the editorial, Tammerijn sports easy breezy [sun goddess looks](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The model poses in the season's hottest looks that were put together by stylist Anna Artamonova, which range from [maxi dresses to denim](https://www.trendhunter.com/trends/alessandra-rich).

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 75% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Beach Beauty Fashion:** Opportunity for fashion brands to create relaxed and easy breezy beachwear collections.
- **Outdoor Photography:** Chance for photographers to capture stunning beachside editorials.
- **Maxi Dress Trend:** Potential for fashion retailers to capitalize on the popularity of maxi dresses in beach fashion.

### Who This Affects Most

- **Fashion:** Fashion brands can create beachwear collections inspired by the relaxed beachside editorials.
- **Photography:** Photographers can specialize in capturing outdoor beachside editorials.
- **Retail:** Fashion retailers can focus on promoting and selling maxi dresses for beach fashion.

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