# Gelled Rooftop Fashion Marloes Horst's Slick Style in Elle Russia February 2010 By Venessa Fisher | Published 2010-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-russia-february-2010 References: [fashionising](http://www.fashionising.com/pictures/b--Rooftop-glamour-Marloes-Horst-2877.html) Slicked back hair is definitely the look of 2010, and the Elle Russia February 2010 issue plays it up well with a variety of different looks. Dutch model Marloes Horst looks sultry in [cut-out dresses](https://www.trendhunter.com/trends/contemporary-femininity), sheer lace and dynamic pant suits. Horst also rocks the [smoky eye look](https://www.trendhunter.com/trends/il-pranzo-campaign) in every shot which works great with her [simple yet sexy hairstyle](https://www.trendhunter.com/trends/djerf-avenue-beauty). Check out the photos of Horst's rooftop editorial in the Elle Russia February 2010 issue above. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 67% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Slicked Back Hair:** Opportunity for haircare brands to develop innovative products and styling techniques for achieving the popular sleek hairstyle. - **Cut-out Dresses:** Fashion designers can explore the use of cut-out designs to create bold and sexy looks in their collections. - **Smoky Eye Look:** Makeup brands can capitalize on the trend by creating smoky eye palettes and tutorials for consumers to recreate the sultry look. ### Industries Being Reshaped - **Haircare:** Haircare brands can offer products like gel or pomade specifically designed to achieve the slicked back hairstyle. - **Fashion:** Fashion designers can incorporate cut-out designs into their clothing lines, catering to the demand for bold and provocative fashion. - **Makeup:** Makeup brands can develop and market smoky eye makeup kits, targeting consumers who want to recreate the popular look. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Hairstylist-Approved Brand Launches](https://www.trendhunter.com/trends/roz-launches-at-sephora.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)