# Brightly Patterned Punk Editorials This Elle Mexico Editorial has Neon Makeup and Bright Apparel By Lacey-Jane Walsh | Published 2013-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-mexico References: [fashioncow](http://fashioncow.com/2013/06/jessica-pitti-in-what-i-fear-is-lost-here-by-yossi-michaeli-for-elle-mexico/) & [quien](http://www.quien.com/especiales/2012/elle-mexico-disena-2013) This exceptionally vibrant editorial for [Elle Mexico](https://www.trendhunter.com/trends/ksubi-by-elle-collection) features neon makeup and all kinds of [colorfully patterned apparel](https://www.trendhunter.com/trends/ski-collection-1). These looks have the edgy feel of punk fashion, but they also incorporate bright and cheery colors in terms of makeup, hair and clothing. Model Jessica Pitti's hair color seems to change several times through out this eccentric editorial. In some shots it's pink, while in others it's purple, blonde or black. Pitti's wild neon makeup compliments the loud looks she's sporting in this funky fashion spread. In some shots she appears with purple eye shadow and glue-on gems. In one capture, she actually has lime green eyelashes and green lipstick to match. The patterened apparel in this Elle Mexico editorial is extremely bright and promotes mismatching outfits. One look incorporates a pair of jeans, a white and green striped dress and a brilliantly colored blazer. These looks were not designed to be ignored. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Neon Makeup:** Opportunity for cosmetic brands to create bold and vibrant neon makeup products. - **Patterned Apparel:** Chance for fashion brands to embrace bold and colorful patterns within their clothing lines. - **Punk Fashion:** Potential for fashion designers to incorporate edgy and punk elements into their collections. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunities for cosmetic brands to develop neon makeup lines. - **Fashion:** Innovation potential for fashion brands to create patterned apparel with vibrant and loud designs. - **Beauty:** Opportunity for beauty brands to explore punk-inspired trends in their makeup and hair products. ## Related on Trend Hunter - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md)