# Housewife Chic Fashion The Elle Mexico May 2013 Editorial Celebrates Mother's Day By Meghan Young | Published 2013-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-mexico-may-2013 References: [fashiongonerogue](http://fashiongonerogue.com/yossi-michaeli-captures-housewife-chic-for-elle-mexico-may-2013/) & [ellemexicodisena.mx](https://ellemexicodisena.com.mx/) With the Duchess of Cambridge pregnant and all, the world has baby on the brain; the Elle Mexico May 2013 editorial is the first of many to revolve around this theme. But instead of mommy pants and tired looks, it features chic housewife outfits that appear inspired by the '60s. Complete with charming prams, models Anzhela Turenko and Ashtyn Franklin stroll around on a sunny day without a care in the world. Titled 'Duermete, Nino, Duermete Ya,' the Elle Mexico May 2013 editorial also celebrates the upcoming Mother's Day holiday. The stepford wife-inspired portraits, which were shot by photographer Yossi Michaeli, show the more elegant side of motherhood. The ensembles were styled by Martin Waitt. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Housewife Fashion:** Disruptive innovation opportunity: Creating modern, sustainable versions of 1960s-inspired housewife outfits that appeal to eco-conscious consumers. - **Maternal Fashion:** Disruptive innovation opportunity: Designing stylish and comfortable clothing for pregnant women that combines fashion with functionality. - **Nostalgic Motherhood:** Disruptive innovation opportunity: Developing experiences or products that evoke nostalgia for traditional motherhood and cater to sentimental consumers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrating sustainability and eco-friendly practices into the fashion industry to meet the demand for retro-inspired housewife fashion. - **Maternity:** Disruptive innovation opportunity: Pioneering new technologies and materials to create innovative, stylish maternity clothing that caters to the needs of pregnant women. - **Parenting:** Disruptive innovation opportunity: Creating products, services, or experiences that tap into nostalgic ideals of motherhood and offer a sentimental twist to modern parenting. ## Related on Trend Hunter - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Elegant Family-Dedicated Apparel](https://www.trendhunter.com/trends/chet-los-ss25-collection.md) - [Stunningly Minimalist Jewelry Capsules](https://www.trendhunter.com/trends/2025-mothers-day-collection.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md)