# Bella Donna Editorials The Elle Mexico May 2012 Stars an Italian-Channeling Viktorija By Meghan Young | Published 2012-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-mexico-may-2012 References: [fashiongonerogue](http://fashiongonerogue.com/viktorija-by-santiago-ruisenor-for-elle-mexico-may-2012/) & [ellemexicodisena.mx](http://ellemexicodisena.com.mx/) Model Viktorija is the quintessential Italian bella donna in the Elle Mexico May 2012 editorial. She may have been born in Lithuania and raised in Madrid, Spain, but that just goes to show how versatile her international look really is. Shot on location along the [canals of Venice, Italy](https://www.trendhunter.com/trends/luxury-fragrance1), the brunette beauty strikes regal, sophisticated poses in a range of [designer frocks](https://www.trendhunter.com/trends/contemporary-femininity). The Elle Mexico May 2012 editorial was captured by photographer Santiago Ruisenor. Fashion editor Pamela Ocampo expertly styled the photoshoot, selecting an array of perfectly cut dresses and [gloriously bold jewelry](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry) to better help Viktorija channel her inner Italian persona. The Venetian story is brought to a close by makeup artist Giovanni and hairstylist Dora Roberti. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **International Models:** The use of models with diverse international backgrounds can offer fashion brands the opportunity to appeal to a broader range of consumers globally. - **Destination Editorials:** Fashion brands can take advantage of destination editorials to showcase their clothing lines and form partnerships with travel companies in order to provide customers with unique experiences. - **Vintage-inspired Fashion:** Fashion brands can incorporate vintage styles into their collections to create a timeless appeal that resonates with consumers across generations. ### Sectors Adopting This - **Fashion:** Fashion brands can benefit from collaborating with models and fashion editors to create destination editorials that showcase their clothing lines and generate interest and drive sales. - **Photography:** Photographers can use destination editorials to showcase their talents and attract new clients, while also creating unique experiences for their subjects and viewers. - **Beauty:** Beauty professionals can showcase their skills by creating distinct, location-specific looks that complement the clothing featured in destination editorials, thereby increasing their exposure to potential clients and customers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Italian Bottega Discovery Initatives](https://www.trendhunter.com/trends/italian-bottegas.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md)