# Romantic Widow Photoshoots The ELLE Mexico 'Fall in Love' Editorial Stars Joanna Jonsson By Meghan Young | Published 2012-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-mexico-fall-in-love References: [fashiongonerogue](http://fashiongonerogue.com/emre-guven-lenses-romantic-fall-beauty-for-elle-mexico-october-2012/) & [ellemexicodisena.mx](http://ellemexicodisena.com.mx/) Elite model Joanna Jonsson channels her inner widow for the ELLE Mexico 'Fall in Love' editorial. Granted, she isn't the typical widow. First of all, she is scantily clad. Second of all, she doesn't appear to be in morning aside from the black veils she dons. Clear-eyed and flawlessly beautiful, she may simply be a woman who likes to wear dramatic ebony fashion. The ELLE Mexico 'Fall in Love' editorial was shot by photographer Emre Guven with production by Kutluk Toktamis. Set to appear in the October 2012 issue of the magazine, the photoshoot focuses on the refined skills of hair and makeup artist Alexa Rodulfo. Rodulfo played with both nude and berry lips in addition to sculpting blush, dark eyes and a black blunt hairstyle. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Widow Fashion:** Incorporate widow-inspired fashion in new clothing lines and editorials. - **Dramatic Makeup and Hair:** Experiment with bold, sculpted looks in makeup and hair designs. - **Alternative Modeling:** Explore alternative models outside the typical industry standards. ### Who This Affects Most - **Fashion:** Use widow fashion in new clothing lines and editorials, and feature alternative models for advertising campaigns. - **Beauty:** Innovate bold, sculpted looks in makeup and hair designs and incorporate alternative models in beauty ads. - **Photography:** Explore new creative concepts in photography for fashion and beauty editorials featuring alternative models and widow fashion. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)